At a Glance
- Tasks: Lead the creation of innovative social strategies for high-profile clients across various platforms.
- Company: Join Freuds, a dynamic agency known for its collaborative and inclusive culture.
- Benefits: Enjoy a supportive environment with opportunities for professional growth and creative freedom.
- Other info: Be part of a team that values creativity, collaboration, and diverse perspectives.
- Why this job: Make an impact by shaping influential campaigns that resonate with audiences and drive results.
- Qualifications: Experience in social media strategy and a passion for culture-led campaigns.
The predicted salary is between 54000 - 66000 £ per year.
This role sits within Freuds' social team - who work closely with all divisions across the business.
The team exists to service all clients within the agency on both a consulting and paid basis - ensuring all teams are kept abreast of the latest social best practice.
Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management.
The team consists of 14 specialists who integrate with PR and talent teams accounts on both a retained and project basis, including Mars, Danone, EY, Prosus, You Can Adopt, Mc Cain and the UK government.
The Role
The Social and Influencer Strategist will play a pivotal role in leading the development of strategic plans tailored to meet each client's objectives and needs for both social media and influencer-led campaigns.
You'll stay at the forefront of the latest trends, insights, and best practices in the strategy development.
Collaborating closely with account teams and clients, you'll gain a deep understanding of the business goals, target audiences, brand strategy and values, translating this knowledge into compelling campaigns that resonate with their customers and drive tangible outcomes.
Beyond developing influential and innovative campaigns for high-profile clients, rooted in culture, you'll contribute your insights to shape the agency's creative output.
Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.
As a mid-level member of the team, you'll guide and support junior team members in their professional growth, fostering an environment of collaboration and agility.
Your ability to lead, inspire, and collaborate with others will be integral to thriving in this ever‑evolving industry.,
- Play a lead role in the development of tailored strategic plans that align with clients' unique goals across all leading social platforms (Tik Tok, Instagram, Facebook and Linked In), incorporating the latest trends and best practices.
- Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.
- Conduct in‑depth research and analysis to pinpoint emerging trends, influencers, platforms and topics that can enhance compelling content and campaigns.
- Partner with internal teams beyond social – PR, talent, strategy, data and creative, to ensure campaign integration aligns with overall brand strategy.
- Build your profile as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients.
- Contribute to new business pitches and proposals, infusing creative and strategic ideas to differentiate Freuds Group.
- Stay updated on the latest trends, technologies and tools in influence and social marketing, applying ” this knowledge to enhance campaign performance.
- Develop influential and innovative social strategies for high‑profile clients, deeply rooted in culture and deserving of attention.
- Provide strategic counsel and inspiration across a range of consumer and corporate brands.
- Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.
- Recognise opportunities for clients to harness and amplify trends and topics.
- Enhance the agency's creative output through insightful recommendations and inventive problem‑solving.
- Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere.
In addition, you will take an active role in our belonging values - collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.
- A strong integrated creative strategy thinker, who understands the earned media landscape – who isn't intimidated by a fast timeline and loves a good debate with creative and client leadership.
- Strategic leadership across both brand, product and reputation‑led campaigns for high profile b2c and b2b clients.
- Experience at creating non‑traditional culture‑led strategies and partnerships for brands e. g. across tech/sustainability/sport/music.
- Nurturing and patient, but clear and demanding. You'll be the kind of person who wants to get the best, and gives clear direction and feedback to achieve it
- Exude charisma and dynamism, both in presenting, winning client confidence and through being a connector within the agency and network
- Data literate and able to understand client's business results and issues, as well as being well practiced in leading an effectiveness culture and building new models
- Experience working on a major global brands and organisations
- About Freuds
Love & Work are our cornerstones.
We believe they should be entwined with one another.
To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.
Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership.
Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well‑known global brands.
Securing a role with us is a smart and strategic career move.
We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries.
We know that without our employees, we wouldn't be able to achieve what we do.
As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds.
Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.
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Senior Social & Influencer Strategist in City of London employer: Freuds Group
Freuds Group is an exceptional employer, offering a dynamic work culture that thrives on creativity and collaboration. With a focus on employee growth, you will have the opportunity to lead impactful campaigns for prestigious brands while enjoying flexible working arrangements in the vibrant heart of London. Join us to be part of a team that values innovation and celebrates success together.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social & Influencer Strategist in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Freuds Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Freuds Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Freuds Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Freuds Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social & Influencer Strategist in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Freuds Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Freuds Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Freuds Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Freuds Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Freuds Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Freuds Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
