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For Companies At a Glance
- Tasks: Lead marketing strategies and drive brand success in a dynamic environment.
- Company: Join Freudenberg, a diverse and inclusive company that values innovation.
- Benefits: Competitive salary, career development, and a supportive team culture.
- Why this job: Make a real impact on brand positioning and consumer engagement.
- Qualifications: 10+ years in FMCG marketing with strong digital and leadership skills.
- Other info: Opportunity to work with cross-functional teams and grow your professional network.
The predicted salary is between 43200 - 72000 £ per year.
Working at Freudenberg: We will wow your world!
Responsibilities
- Ensure successful development and implementation of Country Marketing plans and KPIs (Shares, Brand Awareness, HH penetration, Innovation impact, etc.)
- Be responsible for Media (TV + Digital) strategy, efficient planning, agency management and KPI tracking
- Manage Go-To-Market and product portfolio throughout entire life cycle, based on consumer, shopper and retailer requirements
- Set appropriate strategic directions and operational plans for Product-, Digital- and Trade-Marketing
- Be the Brand(s) ambassador, responsible for brand positioning and communication, in alignment with the Global Brand Team
Additional Responsibilities
- Lead and develop the local Marketing team members and act as a people coach, based on FHCS leadership standards and guidelines and local requirements
- Monitor competitive environment, market needs and trends and give input to Regional / Global teams
- Lead the A&P budget, and maximize ROI of the assigned brand/product category portfolio
- Orchestrate the digital customer journey from planning to rollout in all relevant channels of the digital funnel until conversion, to deliver against KPIs
Organisation
- Direct line reporting: General Manager (Country)
- Dotted line reporting: Regional Marketing Lead
- Interactions (internal & external): Senior Commercial Management, International & Corporate Functions, Local Leadership Team, Consumers, Agencies, Retail Customers, Distributors
Qualifications
Professional Experience and Education
- Degree in Business Administration or Marketing (MBA preferred)
- Minimum 10 years professional experience in the field
- FMCG Marketing experience
- Experience in supervising external vendors and agencies
- Experience and proven track record in Digital Marketing, Media Management and SEO; Sales experience is an added benefit
- Fluent English
Specific Knowledge
- Up to date market and customer knowledge
- Use and understanding of IRI / Nielsen data and any relevant market analysis tools
- Deep understanding of KPIs and P&L
- Brand Management, Category Management, and Project Management
- SAP strong competence in Microsoft Office suite
Specific Skills
- Strong business communication (written and oral) & presentation skills
- Organisational skills and ability to master complexity
- Good leadership skills, able to think and act holistically and critically
- Negotiation skills
- Strong in interpersonal relationship management, working in cross-functional teams and matrix environments
- Able to work in mixed teams across different functions - Team Player & International Networker
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, colour, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
FHCS Marketing Director in Rochdale employer: Freudenberg
Contact Detail:
Freudenberg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FHCS Marketing Director in Rochdale
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can wow the world at Freudenberg!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Freudenberg family.
We think you need these skills to ace FHCS Marketing Director in Rochdale
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the FHCS Marketing Director role. Highlight your experience in FMCG marketing and digital strategies, as well as any relevant KPIs you've managed. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role and how you can wow our world at Freudenberg. Be sure to mention your leadership skills and experience with brand management.
Showcase Your Achievements: When detailing your professional experience, focus on specific achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've successfully managed media strategies or improved brand awareness in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Freudenberg
✨Know Your Marketing Metrics
Make sure you’re well-versed in the key performance indicators (KPIs) relevant to the role. Brush up on your knowledge of brand awareness, market penetration, and ROI metrics. Being able to discuss these confidently will show that you understand what drives success in marketing.
✨Showcase Your Digital Savvy
Since digital marketing is a big part of this role, prepare examples of your past successes in this area. Talk about specific campaigns you've led, how you managed media strategies, and any experience with SEO or digital customer journeys. This will highlight your expertise and relevance to the position.
✨Demonstrate Leadership Skills
As a potential leader of the local marketing team, be ready to discuss your leadership style and experiences. Share examples of how you've coached team members or led cross-functional projects. This will help them see you as a strong candidate who can inspire and develop others.
✨Research Freudenberg's Brand Positioning
Familiarise yourself with Freudenberg’s brand values and positioning in the market. Understand their products and target audience. This knowledge will allow you to align your answers with their goals and demonstrate that you’re genuinely interested in contributing to their success.
