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- Tasks: Lead marketing strategies and develop impactful campaigns for a global brand.
- Company: Join Freudenberg, a diverse tech group making the world cleaner and healthier.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Why this job: Be a brand ambassador and shape the future of marketing in a dynamic environment.
- Qualifications: 10+ years in FMCG marketing with strong digital and leadership skills.
- Other info: Work in a collaborative team and enjoy excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Locations: Rochdale
Time type: Full time
Posted on: Posted Today
Job requisition id: R_00093922
Working at Freudenberg: We will wow your world!Responsibilities:
- Ensure successful development and implementation of Country Marketing plans and KPIs (Shares, Brand Awareness, HH penetration, Innovation impact, etc.)
- Be responsible for Media (TV + Digital) strategy, efficient planning, agency management and KPI tracking
- Manage Go-To-Market and product portfolio throughout entire life cycle, based on consumer, shopper and retailer requirements
- Set appropriate strategic directions and operational plans for Product-, Digital- and Trade-Marketing
- Be the Brand(s) ambassador, responsible for brand positioning and communication, in alignment with the Global Brand Team
Additional Responsibilities:
- Lead and develop the local Marketing team members and act as a people coach, based on FHCS leadership standards and guidelines and local requirements
- Monitor competitive environment, market needs and trends and give input to Regional / Global teams
- Lead the A&P budget, and maximize ROI of the assigned brand/product category portfolio
- Orchestrate the digital customer journey from planning to rollout in all relevant channels of the digital funnel until conversion, to deliver against KPIs
Organisation:
- Direct line reporting: General Manager (Country)
- Dotted line reporting: Regional Marketing Lead
- Interactions (internal & external): Senior Commercial Management, International & Corporate Functions, e.g. Brand, Digital, Artwork, Communication, Local Leadership Team, Consumers, Agencies, Retail Customers, Distributors
Qualifications:
Professional Experience and Education:
- Degree in Business Administration or Marketing (MBA preferred)
- Minimum 10 years professional experience in the field FMCG Marketing
- Experience in supervising external vendors and agencies
- Experience and proven track record in Digital Marketing, Media Management, and SEO; Sales experience added benefit
- Fluent English
Specific Knowledge:
- Up to date market and customer knowledge
- Use and understanding of IRI / Nielsen data and any relevant market analysis tools
- Deep understanding of KPIs and P&L
- Brand Management, Category Management, and Project Management
- SAP
- Strong competence in Microsoft Office suite
Specific Skills:
- Strong business communication (written and oral) & presentation skills
- Organisational skills and ability to master complexity
- Good leadership skills, able to think and act holistically and critically
- Negotiation skills
- Strong in interpersonal relationship management, working in cross-functional teams and matrix environments
- Able to work in mixed teams across different functions - Team Player & International Networker
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, colour, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Home and Cleaning Solutions Limited (United Kingdom)
Welcome to Freudenberg
Without Freudenberg, indoor air would not be as clean, cars would not drive and wounds would not heal as quickly. And these are just three examples from thousands of our applications.
Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 51,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
FHCS Marketing Director in Rochdale employer: Freudenberg Group
Contact Detail:
Freudenberg Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FHCS Marketing Director in Rochdale
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their goals. Practise common interview questions and think about how we can showcase our experience in FMCG marketing.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing our enthusiasm for the role. Let’s remind them why we’re the perfect fit for the FHCS Marketing Director position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets seen. Plus, we can keep track of our applications and any updates directly from there.
We think you need these skills to ace FHCS Marketing Director in Rochdale
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the FHCS Marketing Director role. Highlight your experience in FMCG marketing and any relevant digital marketing skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in brand management and team leadership that relate to our job description.
Showcase Your KPIs Knowledge: Since KPIs are a big part of this role, make sure to mention your experience with them. Whether it's tracking media performance or managing budgets, we want to know how you've used KPIs to drive success in your previous roles.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Freudenberg!
How to prepare for a job interview at Freudenberg Group
✨Know Your Marketing Metrics
As a candidate for the FHCS Marketing Director role, you should be well-versed in key performance indicators (KPIs) relevant to marketing. Brush up on how to measure brand awareness, market penetration, and ROI. Be ready to discuss how you've successfully tracked and improved these metrics in your previous roles.
✨Showcase Your Leadership Skills
This position requires strong leadership abilities, so prepare examples of how you've developed and coached teams in the past. Think about specific instances where your guidance led to successful outcomes, and be ready to share these stories during the interview.
✨Understand the Digital Landscape
Given the emphasis on digital marketing and media strategy, make sure you can speak confidently about your experience with digital channels, SEO, and media management. Familiarise yourself with current trends and tools in digital marketing, as this will show your commitment to staying ahead in the field.
✨Research Freudenberg's Brand Values
Before the interview, take some time to understand Freudenberg's mission and values. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goal of 'wowing the world'. This will demonstrate your genuine interest in the company and its culture.
