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- Tasks: Drive joint marketing initiatives with strategic partners and execute impactful campaigns.
- Company: Join Freshworks, a diverse and inclusive tech company focused on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for personal growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with top partners.
- Qualifications: 8-10 years in B2B marketing, strong project management, and communication skills.
- Other info: Embrace diversity and thrive in a culture that values your unique contributions.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role, you will collaborate closely with alliances, sales, and global marketing teams to plan and execute campaigns that generate pipeline, increase brand visibility, and accelerate partner-influenced revenue. You will be the strategic lead for marketing programs across key partner types—resellers, system integrators, technology alliances, and cloud platforms.
Key Responsibilities:
- Partner Strategy & Planning: Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities. Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing. Collaborate with partner managers to define KPIs and engagement goals.
- Demand Generation & Campaign Execution: Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events. Track and optimize campaign performance to improve ROI. Work with content, design, and digital teams to support execution.
- Co-Marketing & MDF Management: Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims. Provide partners with campaign-in-a-box materials and templates to simplify execution. Track partner-sourced and influenced pipeline and report results.
- Partner Enablement & Communications: Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards, case studies, decks, etc. Drive regular communication via newsletters, portals, and webinars. Support onboarding of new partners with go-to-market playbooks.
- Analytics & Reporting: Measure and report on partner marketing performance (pipeline, leads, ROI). Share insights and best practices across regions and internal stakeholders.
Qualifications:
- 8-10 years of experience in B2B marketing, preferably with experience in partner or channel marketing.
- Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances.
- Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel.
- Exceptional project management, communication, and cross-functional collaboration skills.
- Experience managing MDF programs is a plus.
- Comfortable working in a fast-paced, metrics-driven environment.
- Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
Partner Marketing Manager in London employer: Freshworks
Contact Detail:
Freshworks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partner Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Partner Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. We want to see how you’ve driven revenue and visibility in previous roles—make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its partners. We suggest you come armed with ideas for co-branded campaigns or joint events that could work for them. It shows initiative and that you’re already thinking strategically!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search—so go ahead and hit that apply button!
We think you need these skills to ace Partner Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Partner Marketing Manager role. Highlight your experience in B2B marketing and any specific achievements related to partner or channel marketing. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t forget to mention your proficiency with tools like Salesforce, HubSpot, and Google Analytics. We love seeing candidates who are comfortable with metrics and analytics, so share examples of how you've used these tools to drive results in past roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your experiences and skills. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Freshworks
✨Know Your Partners
Before the interview, research the company's key partners and their market strategies. Understanding their co-marketing models and how they collaborate with resellers or alliances will show that you're proactive and genuinely interested in the role.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of successful marketing campaigns you've managed. Highlight your experience with digital ads, webinars, and content marketing, and be ready to share metrics that demonstrate your impact on pipeline and revenue.
✨Familiarise Yourself with Tools
Brush up on your knowledge of tools like Salesforce, HubSpot, and Google Analytics. Be prepared to discuss how you've used these platforms to track campaign performance and optimise ROI in previous roles.
✨Emphasise Collaboration Skills
This role requires strong cross-functional collaboration. Think of examples where you've worked closely with sales, product marketing, or design teams to achieve a common goal. Highlight your communication skills and ability to drive results through teamwork.
