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- Tasks: Lead and implement marketing strategies to drive growth in the UK market.
- Company: Freshworks delivers innovative software solutions for businesses, enhancing customer and employee experiences.
- Benefits: Enjoy a fitness budget, learning allowance, and 25 days of annual leave.
- Why this job: Join a dynamic team at a top-rated workplace with a focus on innovation and collaboration.
- Qualifications: 10+ years in B2B marketing, preferably in Cloud/SaaS, with proven event and campaign success.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered inSan Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies — from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includesFreshdesk (omni-channel customer support),Freshsales (sales automation),Freshmarketer (marketing automation),Freshservice (IT service desk),Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, and Bloomberg and has been a BuiltIn Best Place to Work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Freshworks is looking for a results-oriented, performance-driven marketing leader to drivecommercial and field marketing in the UK. Reporting to the Senior Director (International), this role will lead and implement our commercial & field marketing strategy for the UK.
We are looking for an experienced integrated digital and events marketer with SaaS / Cloud experience. The person should be familiar with inbound and outbound motions. The successful candidate is proficient in understanding the customer/prospect journey, and has robust experience in demand generation programs, pipeline creation, field events, campaigns, digital, and end-to-end conversion of marketing leads. The person will work closely with the commercial sales team (based in India), and other sales teams in UK and Europe – Business Development (BD), Account Executive (AE) and Account Manager (AM) to drive alignment and lead follow-up & conversion.
- Lead regional marketing execution to drive pipeline growth and improve funnel conversion.
- Own strategy, development, and execution of demand generation programs, events (owned and 3rd party) and webinars. The person will collaborate cross functionally to drive email and nurture campaigns and digital marketing.
- Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
- Own quarterly planning cycle with sales and functional teams for interlock, and share plans proactively with stakeholders at QBR (Quarterly Business Review).
- Manage marketing budgets, track ROI and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
- Collaborate with brand, campaigns, customer and product marketing teams to provide feedback on content, campaigns and prospecting within existing customer segments and identify opportunities for new business initiatives.
- Work with the product marketing team to develop insights and contents for commercial events (eg presentation slides, panel discussion questions).
- Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.
Qualifications
- 10+ years experience in B2B marketing with experience in Cloud / SaaS enterprise application.
- Proven track record in developing and executing marketing events, webinars and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
- Proven ability and experience to collaborate with internal stakeholders – sales, product marketing, campaign managers, business development.
- Experience in collaboration with partner marketing is a strong plus.
- Solid capabilities in working with diverse teams to implement global and regional marketing priorities.
Additional Information
- Company funded Life & Long-Term Disability insurance
- Learning & Reading budget of up to £1.000 per year
- Fitness budget of up to £30 per month
- Cycle to work Scheme
- Company Funded Employee Assistance Program (EAP) for both you and your family
- 25 days annual Paid-Time-Off (PTO)
- Discounted Tax Support Services
- Lunch on company 3x a week
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
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Field Marketing Manager employer: Freshworks Inc.
Contact Detail:
Freshworks Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Familiarise yourself with Freshworks' product suite and their unique selling points. Understanding how their software enhances customer and employee experiences will help you articulate your value during discussions.
✨Tip Number 2
Network with current or former employees of Freshworks on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Field Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly in the SaaS or Cloud sectors. Highlighting your results-driven approach will resonate well with the hiring team.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and demand generation. Being able to speak knowledgeably about current strategies and tools will demonstrate your commitment to the role and industry.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Field Marketing Manager position at Freshworks. Tailor your application to highlight relevant experience in B2B marketing, SaaS, and demand generation.
Craft a Compelling CV: Your CV should clearly showcase your 10+ years of experience in B2B marketing, particularly in Cloud/SaaS environments. Use quantifiable achievements to demonstrate your success in driving leads and revenue through integrated marketing campaigns and events.
Write a Strong Cover Letter: In your cover letter, express your passion for marketing and how your skills align with Freshworks' mission. Highlight specific examples of past marketing strategies you've implemented and their outcomes, especially those that involved collaboration with sales and product teams.
Showcase Your Data-Driven Approach: Since the role requires utilising data-driven insights, mention any experience you have with tracking ROI and optimising marketing strategies based on analytics. This will demonstrate your ability to make informed decisions that drive results.
How to prepare for a job interview at Freshworks Inc.
✨Understand the Company and Its Products
Before your interview, make sure to research Freshworks thoroughly. Familiarise yourself with their software suite, including Freshdesk, Freshsales, and Freshmarketer. Understanding how these products enhance customer and employee experiences will help you articulate how your skills align with their mission.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous experience in B2B marketing, particularly in the Cloud/SaaS sector. Highlight specific campaigns or events you've led that resulted in significant lead generation or revenue growth. Use metrics to demonstrate your success.
✨Emphasise Collaboration Skills
Since this role involves working closely with sales, product marketing, and business development teams, be ready to provide examples of how you've successfully collaborated with diverse teams in the past. Discuss any challenges you faced and how you overcame them to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. For instance, you might be asked how you would approach a new demand generation campaign. Think through your process and be ready to explain your rationale clearly.
