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For Companies At a Glance
- Tasks: Lead our social media and shape engaging marketing campaigns across various platforms.
- Company: Fast-growing hygiene brand making waves in the FMCG world.
- Benefits: Hybrid working, private healthcare, 20 days holiday, staff discounts, and real ownership.
- Other info: Exciting growth stage with opportunities for professional development.
- Why this job: Join a purpose-driven brand and make a real impact with your creativity.
- Qualifications: 3-5 years in marketing, strong content creation, and social media management skills.
The predicted salary is between 35000 - 45000 £ per year.
About Us
FreshWipes is a fast-growing, purpose-led hygiene brand making waves in the FMCG world. Our rinse-free, biodegradable wipes and wash-free body care products are helping thousands stay fresh and confident, no shower required. We’ve been featured in national press, stocked online with Superdrug, Amazon, secured nationwide pharmacy and hospital shop distribution AND we have just signed with a major retailer.
The Role
This is a role for someone with 3 - 5 years’ experience in Marketing who’s ready to take more ownership, get closer to strategy and grow quickly with a scaling brand. You’ll take the lead on our social channels and play a key role in shaping campaigns across content, email, eCommerce, TV and retail marketing - with plenty of scope to learn and develop your skills across all areas. We’re not expecting you to know everything on day one. What matters most is that you’re proactive, creative, commercially minded and excited to build a brand with real momentum behind it.
What You’ll Be Doing
- Social & Content
- Own and manage our social media channels (TikTok, Instagram, Facebook, LinkedIn)
- Plan, create, and publish engaging content that grows our audience and builds brand love
- Engage with our community and turn followers into loyal customers and advocates
- Spot trends early and turn them into content that performs
- Support and grow our Klaviyo email marketing (flows, campaigns, segmentation)
- Help improve performance through testing, learning, and optimisation
- Work with the founder to turn insights into stronger customer journeys
- Help manage and update our Shopify store (products, pages, apps, basic CRO)
- Work with our web team to improve UX and conversion
- Support launches, bundles, and promotional activity online
- Support product launches and seasonal campaigns across digital and retail
- Help bring brand stories to life across content, email, and POS
- Assist in creating marketing materials for retail and trade partners
- Track performance across social, email, and website
- Share insights and ideas to improve engagement, conversion, and retention
- Help us understand what’s working - and what isn’t
What We’re Looking For
We’re looking for someone who’s got a solid foundation in marketing and is ready to step up. You should have:
- 3-5 years’ experience in marketing as a Marketing Manager or Marketing Executive in either FMCG, beauty, health or lifestyle.
- Strong experience creating content and managing social channels
- A good understanding of what makes content perform
- Experience with Klaviyo or similar email marketing platforms
- Experienced in Canva
- Experienced using Shopify or similar e-commerce platforms
- Experience managing agencies or freelancers
Most importantly, you are:
- Curious and hungry to learn
- A great sense of humour and a desire to be part of a fun, positive team culture.
- Commercially minded (you care about results, not just content)
- Full of ideas and not afraid to test them
- Organised, proactive, and able to work independently
- Excited by building a brand with real purpose and personality
Why You’ll Love It Here
- Hybrid working
- Private healthcare
- 20 days holiday + bank holidays
- Staff discount + free product
- Real ownership and visibility from day one
- A fast-growing brand where your work genuinely matters
- The opportunity to grow into a much bigger role as we scale
You’ll be joining at an exciting stage of growth, where your ideas and creativity will help shape the brand’s future while also supporting your own professional development. Apply now!
Marketing & Social Media Manager employer: FreshWipes
Contact Detail:
FreshWipes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Social Media Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at FreshWipes or similar brands. Attend events, join online groups, and don’t be shy to slide into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and social media content. Make it visually appealing and easy to navigate – this is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! If you see an opportunity to improve FreshWipes' social media presence or email marketing, draft up some ideas and share them when you apply. This shows initiative and that you’re already thinking about how to contribute to the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the FreshWipes team. Don’t miss out on this exciting opportunity!
We think you need these skills to ace Marketing & Social Media Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and the FreshWipes brand shine through. We want to see that you're genuinely excited about the role and how you can contribute to our mission of making hygiene accessible and fun!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in FMCG or similar sectors. We’re looking for someone with 3-5 years under their belt, so don’t be shy about showcasing your achievements and how they align with what we do at FreshWipes.
Be Creative: Since this role involves a lot of content creation and social media management, show us your creative side! Include examples of campaigns you've worked on or content you've created that really made an impact. We love seeing innovative ideas!
Keep It Professional Yet Fun: While we appreciate a good sense of humour, remember to keep your application professional. Strike a balance between being personable and showcasing your skills. And don’t forget, applying through our website is the best way to get noticed!
How to prepare for a job interview at FreshWipes
✨Know Your Stuff
Before the interview, dive deep into FreshWipes' products and their unique selling points. Understand their mission and values, and think about how your experience aligns with their goals. This will show that you're genuinely interested in the brand and ready to contribute.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led or contributed to, especially those that involved social media. Be ready to discuss what worked, what didn’t, and how you can bring fresh ideas to FreshWipes. They want someone proactive and creative, so let your personality shine!
✨Engage with Their Community
Familiarise yourself with FreshWipes' social media channels. Engage with their content before the interview and be prepared to discuss how you would enhance their community engagement. Showing that you understand their audience will set you apart from other candidates.
✨Be Data-Driven
Since the role involves tracking performance and optimising campaigns, brush up on your analytical skills. Be ready to talk about how you've used data to inform your marketing strategies in the past. This will demonstrate that you’re commercially minded and focused on results.