At a Glance
- Tasks: Drive digital growth and optimise our Shopify and Klaviyo platforms for maximum revenue.
- Company: Join FreshWIPES, a fun and ambitious hygiene brand making waves in the market.
- Benefits: Competitive salary, hybrid work, and a supportive team culture.
- Other info: Be part of a kind, quirky team focused on growth and innovation.
- Why this job: Make a real impact on our digital strategy and customer engagement.
- Qualifications: Experience with Klaviyo and Shopify, plus a data-driven mindset.
The predicted salary is between 40500 - 49500 £ per year.
Hi.
We’re fresh WIPES, the multi‑award‑winning, rinse‑free hygiene brand that helps people stay clean, confident and dignified when showering isn’t an option.
We sell direct‑to‑consumer, on QVC, in pharmacies, WHSMITH travel retail… and we’re just getting started.
We’re now looking for a
Digital Marketing Manager who can take our Shopify + Klaviyo engine and turn it into a well‑oiled, revenue‑printing machine. (Yes, that’s a technical term.)
This is not a fluffy content role. This is growth, retention, optimisation and commercial impact wrapped in a brand that has heart, humour and purpose.
- Digital Marketing Manager (Shopify & Klaviyo Wizard Wanted)
- 📍 East Sussex (Hybrid) | 💰 £45–65k DOE
- What you’ll really be doing
- You’ll own our entire digital customer engine , from first click to fifth repeat purchase:
- Make Shopify convert harder (UX, bundles, AOV, CRO, subscriptions, upsells).
- Make Klaviyo sing (flows, segments, campaigns, testing, deliverability, revenue tracking).
- Build and optimise funnels from Meta, Google, Tik Tok, email and SMS.
- Turn one‑time buyers into obsessed repeat customers.
- Own campaign planning, reporting and optimisation (we care about MER, not vanity metrics).
- Work closely with our creative team, social media manager, founders and digital agencies to turn ideas into money.
- Launch new products digitally and make sure they actually sell.
- Keep the Fresh Wipes voice consistent across site, email, ads and socials.
You’ll also have the space to flex your broader marketing brain brand, retail support, PR moments, press etc but your home base is digital revenue .
Must‑haves
You’ll probably be nodding along to most of these
Klaviyo power user – flows, splits, attribution, segmentation, deliverability, testing.
Shopify confidence – themes, apps, bundles, subscriptions (Recharge a plus).
- Experience scaling a DTC or omnichannel brand.
- Comfortable with CAC, AOV, LTV, MER, contribution margin, and not panicking when we talk numbers.
- Knows how to brief creatives, agencies and freelancers and get results.
- Data‑driven but not boring.
- Can juggle chaos without becoming chaos.
- Nice‑to‑haves
- FMCG, beauty, wellness or healthcare experience.
- Influencer, UGC or community‑driven growth.
- PR, retail support or product launches.
- Purpose‑led or sustainability‑focused brands.
- Why Fresh Wipes
Because
- You get real ownership, not just another cog.
- Your work will directly move revenue.
- You’ll be part of a genuinely kind, funny, slightly mad but very ambitious team.
- You’ll have freedom to test, learn and build something big.
- We’re profitable, growing fast, and already everywhere from pharmacies to QVC.
- 📍 Hybrid, HQ in East Sussex (near Eastbourne/Brighton)
How to apply
Send your CV and a short note telling us why you’re a good fit to recruitment@freshwipes. co. uk
(We really do read them. And we really do like people with personality.)
PS: If you’re kind, curious, commercial and have a sense of humour, you’ll fit right in.
Please note: As we do get a large volume of applicants, we will only contact you if you are a good fit for this role.
#J-18808-Ljbffr
Digital Marketing Manager employer: FreshWipes
At FreshWipes, we pride ourselves on being an excellent employer by fostering a vibrant and inclusive work culture where creativity and innovation thrive. As a Digital Marketing Manager, you'll enjoy the autonomy to drive impactful revenue strategies while collaborating with a passionate team in a hybrid setting near East Sussex. With opportunities for personal and professional growth, plus the chance to make a real difference in a purpose-driven brand, FreshWipes is the perfect place for those looking to blend their marketing expertise with meaningful work.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FreshWipes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FreshWipes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FreshWipes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FreshWipes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FreshWipes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FreshWipes:Show us that you’ve done your homework! In your application, briefly mention what you admire about FreshWipes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FreshWipes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FreshWipes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FreshWipes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
