At a Glance
- Tasks: Drive growth through Paid Social strategy and creative performance across Meta and TikTok.
- Company: Dynamic B2C business located in the heart of the City.
- Benefits: Competitive salary, great package, and exciting benefits.
- Other info: Opportunity to work with influencers and develop innovative marketing strategies.
- Why this job: Join a creative team and make a real impact on social media growth.
- Qualifications: Experience in Paid Social, strong analytical skills, and a creative mindset.
The predicted salary is between 63000 - 77000 £ per year.
We're looking for a performance-minded growth expert to help scale Paid Social and performance creative for a growing international B2C business based in the heart of the City! This is a role at the intersection of Paid Social, data, creative strategy and commercial growth.
You'll own Paid Social performance while building a structured approach to understanding why creative works, turning those insights into meaningful tests, and scaling winning concepts across audiences and markets.
As the Paid Social & Creative Specialist, you will be responsible for:
- Owning Paid Social strategy, performance and growth across Meta and TikTok
- Analysing media, funnel and sales data to understand what drives customer quality, revenue and profitability
- Connecting platform data with GA4, funnel and CRM data to understand the full customer journey
- Making commercially sound decisions when data is incomplete, volumes are low or the signal is ambiguous
- Identifying opportunities to improve acquisition performance and scale what works
- Leading performance creative strategy
- Building and owning a creative testing roadmap across concepts, hooks, messaging, formats, audiences and creators
- Deconstructing winning creatives into the elements that drive performance
- Translating performance insights into creative concepts, briefs and scripts
- Building a repeatable, modular creative testing framework
- Determining creative volume and refresh cadence based on spend, performance and fatigue
- Scaling winning concepts across markets and platforms
- Building our creator & influencer engine
- Developing a network of creators and influencers as both a customer acquisition channel and source of high-performing paid-media creative
- Working with creators, agencies, production partners and internal creative teams
- Developing a measurable approach to creator marketing and continually testing what works.
As the Paid Social and Creative Specialist you will have the following experience and attributes:
- Strong hands-on experience managing and scaling Paid Social
- Deep Meta experience
- B2C/DTC experience, particularly lead generation through to offline purchase
- Experience with website lead generation and/or Instant Leads
- A strong understanding of performance creative, direct-response advertising and experimentation
- The ability to turn performance insights into clear creative ideas, briefs and scripts
- Strong analytical skills across media platforms, GA4, funnel and CRM/sales data
- A commercial mindset, with experience being accountable for revenue, acquisition performance and profitability
- Experience working with creators, influencers, agencies and/or production partners
- Strong communication skills and the ability to turn complex performance data into clear actions for creative teams and senior stakeholders
- An entrepreneurial mindset and enthusiasm for experimenting with new platforms, tools and technologies
Any experience of the following is desirable:
- A creative background in film, video, image production, visual arts, copywriting or editing
- Experience with Smartly
- Experience with ad tracking and event conversion imports
- Experience with advanced ad or creative automation, particularly AI-powered tools
You'll be successful if you can grow Paid Social revenue while maintaining or improving profitability, and build a repeatable creative testing system that consistently produces new opportunities for growth. We are offering a great package + benefits. Please contact for more details.
Paid Social Specialist in London employer: FreshtechIT
FreshtechIT is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong focus on employee growth, we offer numerous opportunities for professional development and career advancement, ensuring that our team members thrive in their roles. Our commitment to impactful product management and customer success makes working here not just a job, but a meaningful and rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FreshtechIT and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FreshtechIT are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FreshtechIT on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FreshtechIT. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FreshtechIT. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FreshtechIT:Show us that you’ve done your homework! In your application, briefly mention what you admire about FreshtechIT’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FreshtechIT
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FreshtechIT will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FreshtechIT, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
