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For Companies At a Glance
- Tasks: Shape and deliver innovative B2B marketing campaigns across multiple channels.
- Company: Global digital business focused on innovation and customer experience.
- Benefits: Competitive package, hybrid working, and opportunities for growth.
- Why this job: Join a fast-paced team and make a real impact in global markets.
- Qualifications: Experience in B2B marketing with strong analytical and communication skills.
- Other info: Collaborative environment with exciting projects and career development.
The predicted salary is between 28800 - 48000 £ per year.
A global digital business is expanding its marketing function and is seeking a B2B Marketing Specialist to support growth across the UK and international markets. The company is known for its focus on innovation, customer experience, and the development of tools that simplify complex buying and selling journeys. The environment is collaborative, supportive, and fast-moving - ideal for someone who enjoys taking ownership and driving measurable outcomes.
Role Summary
The B2B Marketing Specialist will shape and deliver marketing activity globally. This position involves planning campaigns, managing execution across multiple channels, and using data to refine performance. There is also an opportunity to contribute to projects in other regions as the business grows. This role suits someone who is analytical, organised, and confident working across teams to create effective, insight-led marketing initiatives.
Responsibilities
- Develop campaign plans aligned to commercial objectives and audience needs
- Deliver multi‑channel marketing activity, such as email programmes, digital advertising, social campaigns, and targeted website content
- Improve campaigns by testing messaging, creative variations, and user journeys
- Track performance, prepare insights, and recommend changes to enhance impact
- Apply segmentation and behavioural insights to improve relevance and personalisation
- Provide support for occasional industry or sales events
- Work closely with internal teams to ensure campaigns support wider business priorities
- Manage campaign budgets and ensure efficient use of resources
- Monitor industry developments and competitor activity to inform future initiatives
Requirements
- Experience in a B2B marketing role
- Strong understanding of campaign planning and execution
- Ability to think strategically while managing hands‑on tasks
- Confident communicator with strong writing skills
- Comfortable working with analytics and CRM tools
- Experience using marketing automation or email platforms
- Good organisational skills and the ability to manage several projects simultaneously
- Strong attention to detail and a proactive approach to problem‑solving
We are offering a competitive package + hybrid working.
B2B Marketing Specialist (London) employer: Freshtechit
Contact Detail:
Freshtechit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Specialist (London)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals and how you can contribute to their innovative marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace B2B Marketing Specialist (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B marketing role. Highlight relevant experience and skills that match the job description, like campaign planning and execution. We want to see how you can drive measurable outcomes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your analytical skills can contribute to our innovative environment. Don’t forget to mention why you’re excited about joining StudySmarter!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements. Use numbers and data to illustrate your impact on previous campaigns. We love seeing how you’ve used insights to refine performance and improve relevance!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Freshtechit
✨Know Your Campaigns
Before the interview, brush up on recent B2B marketing campaigns that have caught your eye. Be ready to discuss what made them successful and how you would apply similar strategies in this role. This shows your passion for the industry and your analytical mindset.
✨Showcase Your Data Skills
Since the role involves using data to refine performance, prepare examples of how you've used analytics in past campaigns. Bring specific metrics or insights that demonstrate your ability to track performance and make data-driven decisions.
✨Be a Team Player
This position requires collaboration across teams, so be prepared to share experiences where you've successfully worked with others. Highlight your communication skills and how you’ve contributed to achieving common goals in previous roles.
✨Stay Ahead of Industry Trends
Research current trends in B2B marketing and be ready to discuss how they could impact the company’s strategy. Showing that you’re proactive about industry developments will impress the interviewers and demonstrate your commitment to continuous learning.
