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For Companies At a Glance
- Tasks: Shape and deliver global marketing campaigns across multiple channels.
- Company: A global digital business focused on innovation and customer experience.
- Benefits: Competitive package, hybrid working, and opportunities for growth.
- Why this job: Join a fast-paced team and drive impactful marketing initiatives.
- Qualifications: Experience in B2B marketing and strong analytical skills.
- Other info: Collaborative environment with opportunities to work on international projects.
The predicted salary is between 28800 - 48000 £ per year.
A global digital business is expanding its marketing function and is seeking a B2B Marketing Specialist to support growth across the UK and international markets. The company is known for its focus on innovation, customer experience, and the development of tools that simplify complex buying and selling journeys. The environment is collaborative, supportive, and fast-moving, ideal for someone who enjoys taking ownership and driving measurable outcomes.
Role Summary
The B2B Marketing Specialist will shape and deliver marketing activity globally. This position involves planning campaigns, managing execution across multiple channels, and using data to refine performance. There is also an opportunity to contribute to projects in other regions as the business grows. This role suits someone who is analytical, organised, and confident working across teams to create effective, insight-led marketing initiatives.
Responsibilities
- Develop campaign plans aligned to commercial objectives and audience needs
- Deliver multichannel marketing activity, such as email programmes, digital advertising, social campaigns, and targeted website content
- Improve campaigns by testing messaging, creative variations, and user journeys
- Track performance, prepare insights, and recommend changes to enhance impact
- Apply segmentation and behavioural insights to improve relevance and personalisation
- Provide support for occasional industry or sales events
- Work closely with internal teams to ensure campaigns support wider business priorities
- Manage campaign budgets and ensure efficient use of resources
- Monitor industry developments and competitor activity to inform future initiatives
Requirements
- Experience in a B2B marketing role
- Strong understanding of campaign planning and execution
- Ability to think strategically while managing hands-on tasks
- Confident communicator with strong writing skills
- Comfortable working with analytics and CRM tools
- Experience using marketing automation or email platforms
- Good organisational skills and the ability to manage several projects simultaneously
- Strong attention to detail and a proactive approach to problem-solving
We are offering a competitive package + hybrid working.
B2B Marketing Specialist (London) employer: Freshtechit
Contact Detail:
Freshtechit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Specialist (London)
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or local events. We can’t stress enough how valuable personal connections can be in landing that B2B Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. We want to see your analytical side and how you’ve driven measurable outcomes in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies. We love candidates who come in with insights on how they can contribute to our innovative approach and enhance customer experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can help us shape and deliver impactful marketing activities.
We think you need these skills to ace B2B Marketing Specialist (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B marketing role. Highlight relevant experience and skills that match the job description, like campaign planning and execution. We want to see how you can contribute to our innovative and customer-focused environment!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about B2B marketing and how your analytical and organisational skills will help drive measurable outcomes. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved in previous roles. Use data and examples to illustrate how you've improved campaigns or driven results. We’re all about insight-led initiatives, so let’s see those numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our collaborative team!
How to prepare for a job interview at Freshtechit
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful B2B marketing campaigns. Be ready to discuss specific examples where you’ve planned and executed campaigns that align with commercial objectives. This shows you understand the role and can contribute from day one.
✨Showcase Your Analytical Skills
Since the role requires a strong understanding of analytics, prepare to talk about how you've used data to refine marketing performance in the past. Bring examples of how you tracked campaign performance and made recommendations based on insights. This will highlight your analytical mindset.
✨Demonstrate Collaboration
The company values a collaborative environment, so be prepared to share experiences where you worked across teams to achieve marketing goals. Discuss how you communicated effectively with different stakeholders and how that contributed to successful outcomes.
✨Stay Updated on Industry Trends
Research current trends in B2B marketing and be ready to discuss how these could impact the company's strategies. Showing that you’re proactive about industry developments will demonstrate your commitment to continuous learning and innovation.
