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For Companies At a Glance
- Tasks: Lead marketing initiatives and develop strategies for brand growth in the blockchain space.
- Company: Join a pioneering chain abstraction protocol with a mission to unify blockchain ecosystems.
- Benefits: Enjoy remote work flexibility, autonomy, and a supportive team culture.
- Why this job: Be part of a rapidly growing company impacting millions in crypto with a focus on innovation.
- Qualifications: 7+ years in marketing, 3+ in leadership, with deep blockchain knowledge required.
- Other info: Work remotely from Europe to Australia and collaborate with top industry players.
The predicted salary is between 60000 - 84000 £ per year.
About Us
We are the first chain abstraction protocol. Founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.
Over the last 2 years, we have facilitated over $11bn in volumes. We are leveraged by the top protocols & applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha & more.
We are looking for an experienced and strategic Head of Marketing to lead our marketing initiatives. This role requires a deep understanding of the blockchain ecosystem, a proven track record in marketing leadership, and the ability to drive brand growth in a competitive landscape.
Role & Responsibilities
- Develop and execute our overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments.
- Shape and elevate our Protocol’s brand identity within the blockchain industry.
- Lead strategic positioning and create compelling content and narratives around chain abstraction and placing us as the thought leader.
- Design strategies to grow and engage developer and user communities including both digital and real-world activations.
- Position leadership and team members for visibility via conferences, podcasts, and media opportunities.
- Cultivate relationships with KOLs, media houses, and other stakeholders both globally and in specific regions to build our presence.
- Build and manage a high-performing marketing team to drive results.
- Collaborate with product, engineering, and business development teams for cohesive messaging.
- Define, monitor, and report key marketing metrics to measure impact and guide decision-making.
Required Experience
- 7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector.
- Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.
- Deep understanding of blockchain technology, decentralized applications, and the broader crypto ecosystem.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and storytelling abilities, with a talent for crafting compelling narratives.
- Proficiency in digital marketing tools and platforms, including CRM software and web analytics.
- Demonstrated leadership skills with experience building and managing teams.
What you’ll like about us
- We have real scale – our product reaches millions of people in crypto and our users love us.
- No micromanagement. We trust each other and empower employees to make decisions autonomously.
- We are a team of builders – we’re always shipping.
- Good vibes – we are all team players that only want the best for each other and the company.
- Remote Friendly – Enjoy the flexibility of remote work.
Interview Process
- Hiring Manager Interview – First stage with the Co-Founder.
- Take Home Test.
- Final Interview.
Location
Remote – Europe to Australia.
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Head of Marketing employer: FreshTalent
Contact Detail:
FreshTalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with the latest trends and developments in the blockchain ecosystem. This will not only help you understand the industry better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the blockchain and marketing sectors. Attend relevant conferences, webinars, or meetups to connect with key opinion leaders and potential colleagues who can provide valuable insights and referrals.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in the past, especially those that drove growth in competitive environments. Be ready to share metrics and outcomes that demonstrate your impact.
✨Tip Number 4
Showcase your leadership experience by discussing how you've built and managed high-performing teams. Highlight any successful projects where you empowered team members to take initiative and drive results.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Dive deep into the company's mission and values. Familiarize yourself with their role in the blockchain ecosystem and their partnerships with major protocols and applications.
Tailor Your CV: Highlight your relevant experience in marketing, especially within the blockchain or technology sector. Emphasize leadership roles and successful marketing strategies you've executed that align with the company's goals.
Craft a Compelling Cover Letter: Use your cover letter to showcase your understanding of the blockchain landscape and how your skills can drive brand growth. Share specific examples of past successes and how they relate to the responsibilities outlined in the job description.
Prepare for the Interview Process: Anticipate questions related to your marketing strategies and leadership experiences. Be ready to discuss how you would approach building a high-performing marketing team and engaging with the community.
How to prepare for a job interview at FreshTalent
✨Show Your Blockchain Expertise
Make sure to demonstrate your deep understanding of blockchain technology and the crypto ecosystem during the interview. Be prepared to discuss specific trends, challenges, and opportunities in the industry, as well as how your experience aligns with the company's mission.
✨Highlight Your Leadership Experience
Since this role requires strong leadership skills, share examples of how you've successfully built and managed marketing teams in the past. Discuss your approach to empowering team members and fostering a collaborative environment.
✨Prepare Compelling Marketing Strategies
Come equipped with ideas for innovative marketing strategies that could elevate the company's brand identity. Think about how you would position the protocol as a thought leader and engage both developer and user communities effectively.
✨Demonstrate Analytical Skills
Be ready to discuss how you have used data to drive marketing decisions in your previous roles. Highlight your proficiency with digital marketing tools and how you measure the impact of your campaigns to guide future strategies.
