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- Tasks: Generate new business through high-volume outbound calls and build relationships with prospects.
- Company: Join Fresho, a fast-growing tech scale-up transforming the food industry.
- Benefits: Starting salary of £33,000 plus uncapped commission, pension, and employee share options.
- Why this job: Make a real impact in a vibrant tech environment while earning based on your performance.
- Qualifications: No prior SDR experience needed; just bring confidence and a customer-focused attitude.
- Other info: Enjoy a hybrid work model, regular team events, and excellent career growth opportunities.
The predicted salary is between 33000 - 39000 £ per year.
Pay: £33,000 starting base salary + Pension + ESOP + Uncapped Commission OTE: 20% on top of base (£39,000+); uncapped commission - no cap on what you can earn.
Reports to: UK Sales Manager
Location: London
Work Type: Hybrid; 3 days p/w in office, 2 day WFH flex
Employment Type: Full Time
About Fresho
Fresho is a fast growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet. Our order management software is revolutionising the way the entire industry operates - from day to day operations, to mental health and wellbeing, to food waste reduction. We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafes, hotels and other foodservice venues. Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.
About the Role
Fresho is seeking a Sales Development Representative (SDR) to join our UK & Ireland sales team! The SDR role is the engine room of our growth - generating new business pipeline by opening doors and securing high-quality meetings. You don’t need direct SDR experience to apply (though experienced SDR’s are also welcome to apply). If you bring a strong phone-based customer-facing foundation in a sales or industry adjacent role - confidence making calls, clear communication, resilience, and great follow-up - we’ll provide the training, coaching, and structured sales environment to help you learn the SDR craft and Fresho.
Good to Know
- Pay: The starting base salary for the SDR role is £33,000 + Pension + Employee Share Option Plan (ESOP) + Uncapped Commission.
- Location: This role is based in the heart of the London tech scene in Old Street (a vibrant WeWork office base with regular events like free lunches, socials and excellent facilities!).
Training & Onboarding: You’ll be fully supported during your onboarding, with guidance from our experienced London team to get you set up for success.
Responsibilities
- Generate new business pipeline through high-volume outbound phone calls (cold and warm), supported by personalised email and LinkedIn outreach.
- Spend the majority of your day on the phone speaking directly with prospects, proactively creating opportunities rather than waiting for them.
- Build and manage structured call plans and prospect lists to consistently convert activity into booked meetings.
- Respond quickly to inbound enquiries and orders, calling customers directly to qualify interest and progress opportunities.
- Confidently transition inbound interest into meaningful sales conversations and qualified meetings.
Lead Qualification & Discovery
- Conduct discovery calls to understand a prospect’s business model, challenges, and buying intent.
- Ask clear, confident questions to qualify opportunities against Fresho’s SQO criteria before handover to Account Executives.
Performance, Activity & Accountability
- Own daily call activity, outbound volume, and conversion metrics as part of Fresho’s outbound sales engine.
- Consistently work toward inbound and outbound SQO targets, with a strong focus on call activity and meeting quality.
- Track and report weekly performance metrics, including call activity, conversions, and pipeline outcomes.
- Maintain accurate, up-to-date records in Salesforce as the single source of truth.
- Follow defined sales processes and cadences to ensure timely follow-up and strong pipeline hygiene.
What Success Looks Like in This Role
- Outbound confidence: You’re comfortable being on the phone every day, confidently making outbound calls, leaning into conversations, and being rewarded for strong results.
- Strong target and conversion performance: You meet or exceed targets through disciplined activity and quality conversations.
- High-quality calls: Your calls are clear, consultative, and professional.
- Market and product mastery: You quickly learn and deeply understand the market, opportunities, and Fresho’s product.
- Reliable CRM hygiene: Your CRM data is accurate, complete, and kept up to date.
Qualifications, Skills, and Experience
- Experience in a phone-based, sales or sales-adjacent role (SDR experience welcome, but not required).
- A confident, professional phone presence - clear voice, comfortable speaking with customers and decision-makers.
- Someone who enjoys the SDR rhythm: outbound activity, daily targets, and the thrill of generating pipeline and seeing deals progress.
- Highly organised with strong time management and follow‑up discipline.
- Self‑motivated and results‑driven, with resilience and consistency in a high‑activity environment.
- Tech‑savvy and comfortable using tools like Google Workspace, Slack, Aircall, and a CRM (e.g. Salesforce/HubSpot).
- Coachable, curious, and quick to learn.
It’s a Bonus if You Bring
- Experience in foodservice, hospitality, wholesale, logistics, supply chain, or related industries.
- Previous SDR experience in software/SaaS sales.
- Experience working with distributed/global teams or stakeholders across regions.
In return we’ll offer Everything you need to live and work well.
- Employee Share Option Plan so you can share in Fresho’s success.
- Weekly and monthly events provided by WeWork.
- LinkedIn Learning Subscription with weekly work time dedicated to growing new skills.
- Mentoring programme to help you grow and exceed your potential.
- Flexible working with hybrid arrangements.
- Regular socials (with snacks and drinks of course!).
- Fresho merch so you can look sharp in our branded swag.
- Referral bonuses - invite your friends and get paid for it!
- Employee Assistance Program to support your mental health and wellbeing.
- CEO Book Club where role related e‑books are on us.
Fresho embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Sales Development Representative - no prior SDR or tech exp required! employer: Fresho
Contact Detail:
Fresho Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative - no prior SDR or tech exp required!
✨Tip Number 1
Get to know Fresho inside out! Familiarise yourself with our mission and the tech we offer. This way, when you’re on those calls, you can speak confidently about how we’re transforming the food industry.
✨Tip Number 2
Practice your phone skills! Make sure you’re comfortable making calls and handling objections. Role-play with a friend or use our resources to get into the groove of those conversations.
✨Tip Number 3
Stay organised! Keep track of your call plans and prospect lists. The more structured you are, the easier it’ll be to convert those calls into meetings and opportunities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Sales Development Representative - no prior SDR or tech exp required!
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm for the role and the company.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with what we're looking for. Mention specific aspects of the job description that excite you and how you can contribute to our mission at Fresho.
Keep It Clear and Concise: We appreciate clarity! Make your application easy to read by keeping it well-structured and to the point. Use bullet points if necessary, and avoid jargon unless it’s relevant to the role.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people in our team!
How to prepare for a job interview at Fresho
✨Know Your Product
Before the interview, take some time to understand Fresho's order management software and its impact on the food industry. Familiarise yourself with how it benefits restaurants and suppliers. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Practice Your Pitch
Since this is a phone-first role, practice your phone skills! Role-play common sales scenarios with a friend or family member. Focus on clear communication, handling objections, and transitioning conversations smoothly. The more comfortable you are on the phone, the better you'll perform during the interview.
✨Show Your Resilience
Fresho values resilience, so be prepared to discuss times when you've faced challenges in previous roles. Share specific examples of how you overcame obstacles and maintained a positive attitude. This will demonstrate that you can thrive in a high-activity environment like the one Fresho offers.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask your interviewer. Inquire about the team culture, training opportunities, or how success is measured in the SDR role. This shows your enthusiasm for the position and helps you gauge if Fresho is the right fit for you.