At a Glance
- Tasks: Generate new business through high-volume outbound calls and manage prospect lists.
- Company: Join Fresho, a fast-growing tech scale-up transforming the food industry.
- Benefits: Starting salary of £33,000, uncapped commission, pension, and employee share options.
- Other info: Enjoy a vibrant office culture with regular events and excellent facilities.
- Why this job: Make a real impact in a dynamic role while selling innovative technology.
- Qualifications: No prior SDR experience needed; strong communication and resilience are key.
The predicted salary is between 33000 - 39000 £ per year.
Pay: £33,000 starting base salary + Pension + ESOP + Uncapped Commission. OTE: 20% on top of base (£39,000+); uncapped commission - no cap on what you can earn.
Reports to: UK Sales Manager
Location: London
Work Type: Hybrid; 3 days p/w in office, 2 days WFH flex
Employment Type: Full Time
About Fresho
Fresho is a fast growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet. Our order management software is revolutionising the way the entire industry operates - from day to day operations, to mental health and wellbeing, to food waste reduction. The impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable. We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafes, hotels and other foodservice venues. Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts. Fresho has raised over $45m to date and processes almost $400m monthly through the platform with 750,000 orders monthly. We are headquartered in Melbourne, Australia with offices in London, United Kingdom and Auckland, New Zealand, and customers in Australia, United Kingdom, United States, Ireland and New Zealand.
About the Role
Fresho is seeking a Sales Development Representative (SDR) to join our UK & Ireland sales team! The SDR role is the engine room of our growth - generating new business pipeline by opening doors and securing high-quality meetings. You don’t need direct SDR experience to apply (though experienced SDRs are also welcome to apply). If you bring a strong phone-based customer-facing foundation in a sales or industry adjacent role - confidence making calls, clear communication, resilience, and great follow-up - we’ll provide the training, coaching, and structured sales environment to help you learn the SDR craft and Fresho. This is a phone-first, outbound role, so you’ll thrive if you enjoy a fast pace, working to targets, and the thrill of seeing deals progress and close. And if you’re excited to sell technology that’s genuinely improving how wholesale and hospitality businesses operate, you’ll love the impact you can make within our growing, global business.
Good to Know
The starting base salary for the SDR role is £33,000 + Pension + Employee Share Option Plan (ESOP) + Uncapped Commission. The OTE commission component is 20% on top of base, however it is an uncapped commission structure - overachievement is rewarded, and there is not a cap on what you can earn from your performance! There is the opportunity to increase your base salary and your OTE over time as you progress as an SDR.
Location: This role is based in the heart of the London tech scene in Old Street (a vibrant WeWork office base with regular events like free lunches, socials and excellent facilities!). This is an office-based, phone-and-computer role (not field sales), with a hybrid arrangement once you’re fully ramped (3 days p/w in office, 2 days WFH flex).
Training & Onboarding: You’ll be fully supported during your onboarding, with guidance from our experienced London team to get you set up for success.
Responsibilities
- Generate new business pipeline through high-volume outbound phone calls (cold and warm), supported by personalised email and LinkedIn outreach.
- Spend the majority of your day on the phone speaking directly with prospects, proactively creating opportunities rather than waiting for them.
- Build and manage structured call plans and prospect lists to consistently convert activity into booked meetings.
- Respond quickly to inbound enquiries and orders, calling customers directly to qualify interest and progress opportunities.
- Confidently transition inbound interest into meaningful sales conversations and qualified meetings.
Lead Qualification & Discovery
- Conduct discovery calls to understand a prospect’s business model, challenges, and buying intent.
- Ask clear, confident questions to qualify opportunities against Fresho’s SQO criteria before handover.
Sales Development Representative - no prior SDR or tech exp required! in London employer: Fresho
Fresho is an exceptional employer, offering a vibrant work culture in the heart of London's tech scene, where employees are valued as the core of the business. With a competitive starting salary of £33,000, uncapped commission potential, and comprehensive training for career growth, Fresho fosters an inclusive environment that encourages personal and professional development while making a positive impact on the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative - no prior SDR or tech exp required! in London
✨Tip Number 1
Get to know the company inside out! Research Fresho's mission and values, and think about how your skills can contribute to their goals. This will help you stand out during interviews and show that you're genuinely interested.
✨Tip Number 2
Practice your pitch! Since this role is all about making calls, get comfortable with talking about yourself and your experiences. Role-play with a friend or in front of a mirror to build confidence and clarity.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in conversations about the food tech industry. This can give you insider insights and potentially lead to referrals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're proactive and serious about joining the Fresho team!
We think you need these skills to ace Sales Development Representative - no prior SDR or tech exp required! in London
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see who you are beyond your CV. Use a friendly tone and don’t be afraid to share your passion for sales and technology.
Tailor Your Application:Make sure to customise your application for the Sales Development Representative role. Highlight any relevant experience, even if it’s not directly in sales. We love seeing how your background can bring value to our team!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Avoid jargon and focus on what makes you a great fit for Fresho.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Fresho
✨Know Your Product
Before the interview, take some time to understand Fresho's order management software and its impact on the food industry. Familiarise yourself with how it benefits restaurants and suppliers. This knowledge will help you demonstrate your genuine interest in the role and the company.
✨Practice Your Pitch
Since this is a phone-first role, practice your communication skills. Prepare a brief pitch about why you're excited about the SDR position and how your previous experiences can translate into success in this role. Clear and confident communication is key!
✨Show Your Resilience
The SDR role requires resilience and a positive attitude, especially when facing rejection. Be ready to share examples from your past where you've overcome challenges or setbacks. This will show that you have the right mindset for a fast-paced sales environment.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the training process, team culture, or what success looks like in the first few months. This shows your enthusiasm for the role and helps you gauge if it's the right fit for you.
