Strategy Manager, Fitness & Health

A leading fitness brand is seeking a strategic consultant to lead a short-term engagement focused to review and refine its customer proposition.

As the fitness landscape evolves, this brand is looking to reassess how its offering meets the needs of today's members – across physical locations, digital experiences, pricing, and brand positioning. The goal is to ensure the proposition remains compelling, competitive, and aligned with future growth ambitions.

Key responsibilities include:

• Conduct a strategic review of the current customer proposition across key segments
• Benchmark against competitors and emerging fitness trends
• Identify opportunities to differentiate and strengthen member value
• Deliver actionable recommendations and a roadmap for proposition evolution

You will have:

• 7+ years consulting experience
• Experience in strategy or proposition development, ideally in fitness or lifestyle
• Strong understanding of customer insight, brand positioning, and commercial levers
• Ability to work independently and engage senior stakeholders

Engagement Details:

• 6-8 week project
• Hybrid working with some on-site presence in London
• £800-£1,000 LTD dependent on experience