At a Glance
- Tasks: Advise on marketing strategy in the competitive fertility market and deliver actionable recommendations.
- Company: Leading healthcare client focused on fertility solutions.
- Benefits: Competitive day rate, flexible duration, and impactful work with senior stakeholders.
- Other info: Opportunity for potential extension and significant influence on brand performance.
- Why this job: Shape the future of fertility marketing and drive growth in a dynamic environment.
- Qualifications: Extensive experience in IVF or fertility marketing at a director level.
A client in the healthcare industry is seeking a senior, director-level UK Marketing Consultant to join the team for an initial 1–2 weeks, with potential extension. You will advise senior leadership on marketing strategy within a highly competitive fertility market, helping to shape clearer positioning, sharper segmentation and more effective go-to-market decisions. Reporting into senior stakeholders, the objective of the project is to bring specialist IVF market insight, assess current activity and deliver practical recommendations to accelerate growth across a multi-brand portfolio.
Responsibilities
- Advise senior stakeholders on UK fertility market dynamics, competitor positioning and strategic opportunities.
- Review current customer segmentation, pricing and go-to-market activity, identifying gaps and areas for improvement.
- Assess the effectiveness of existing marketing channels, including digital, social media and above-the-line campaigns.
- Deliver clear, actionable recommendations to improve brand performance, speed to market and commercial impact across multiple offerings.
Requirements
- Extensive experience in the London IVF or fertility market, with a strong understanding of patient acquisition and market dynamics.
- Proven track record in senior, strategic marketing roles at director level within healthcare or a similarly regulated sector.
- Expertise in pricing strategy, brand positioning and multi-channel marketing effectiveness.
- Strong advisory capability, with the ability to quickly diagnose issues, influence senior stakeholders and recommend practical solutions.
Details
- Start date: ASAP
- Duration: Initial 1–2 weeks, with potential extension.
- Day rate: Up to £800 Ltd depending on experience.
- Location: UK.
Strategic Marketing Lead - Fertility employer: Freshminds
Join a leading healthcare organisation that values innovation and strategic thinking, particularly in the dynamic field of fertility. With a strong focus on employee development and a collaborative work culture, this company offers unique opportunities for growth and impactful contributions to patient care. Located in the heart of the UK, you will be part of a team that is dedicated to making a difference in the lives of individuals seeking fertility solutions.
