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- Tasks: Lead product marketing strategies and drive market growth for innovative training programmes.
- Company: Join a leading ed-tech company transforming education through innovative training and apprenticeship solutions.
- Benefits: Enjoy a hybrid work model with flexible hours and competitive pay.
- Why this job: Make a real impact in a dynamic environment while collaborating with passionate teams.
- Qualifications: 8+ years in B2B product marketing, strong communication, and collaboration skills required.
- Other info: Opportunity to extend beyond initial 4-month contract based on performance.
The predicted salary is between 57600 - 86400 £ per year.
Our client, a leading ed-tech company offering innovative training and apprenticeship programs to both B2B and B2C audiences, is seeking a Marketing Product Strategy Senior Manager to lead and shape their product marketing function. This is a unique opportunity to make a significant impact on market growth and success by building the product marketing engine, driving go-to-market strategies, and ensuring that products resonate with target audiences. You will report into the CMO and drive the development and execution of comprehensive product marketing strategies for a portfolio that includes apprenticeships and trainings.
Responsibilities:
- Create and lead the product marketing capability, defining frameworks for success.
- Develop and execute the Go-To-Market strategy, positioning, and messaging for new and existing products.
- Collaborate closely with Product, Marketing, Sales, and Enablement teams to align product launches and messaging.
- Conduct deep market research and synthesise customer insights to refine strategies and create product-market fit.
- Define product positioning and unique selling propositions based on customer needs and competitive analysis.
- Monitor performance and optimise marketing initiatives using data-driven insights.
- Lead the creation of impactful product assets to support Sales teams with collateral, battlecards, and other tools.
Required:
- 8+ years of B2B product marketing experience, ideally in high-growth environments.
- Proven ability to strategise and execute with a focus on driving market success.
- Excellent communication and storytelling skills to inspire both internal teams and external stakeholders.
- Strong cross-functional collaboration, particularly between Marketing, Product, and Sales teams.
- Exceptional copywriting and interpersonal skills.
Details:
- Start Date: ASAP
- Duration: 4 months with potential to extend
- Rate: 80-90k FTC, depending on experience
- Location: Hybrid, 2 days per week in London office
Product Strategy Director - Marketing employer: FRESHMINDS
Contact Detail:
FRESHMINDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Strategy Director - Marketing
✨Tip Number 1
Network with professionals in the ed-tech industry, especially those who have experience in product marketing. Attend relevant events or webinars to connect with potential colleagues and learn about the latest trends in the market.
✨Tip Number 2
Familiarise yourself with the company's products and their unique selling propositions. Understanding what makes their offerings stand out will help you articulate your vision for the product marketing strategy during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed and executed go-to-market strategies in previous roles. Highlight your ability to collaborate across teams, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest market research techniques and tools. Being able to demonstrate your knowledge of data-driven insights and how they can optimise marketing initiatives will set you apart from other candidates.
We think you need these skills to ace Product Strategy Director - Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B product marketing, especially in high-growth environments. Use specific examples that demonstrate your ability to strategise and execute successful marketing initiatives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain how your background aligns with the responsibilities of the role, particularly in creating go-to-market strategies and collaborating with cross-functional teams.
Showcase Data-Driven Insights: In your application, include examples of how you've used data to optimise marketing initiatives. This could involve discussing specific metrics or outcomes from previous campaigns that illustrate your impact on market success.
Highlight Communication Skills: Emphasise your excellent communication and interpersonal skills throughout your application. Provide examples of how you've inspired teams or stakeholders through effective messaging and collaboration.
How to prepare for a job interview at FRESHMINDS
✨Understand the Product Marketing Landscape
Familiarise yourself with the latest trends in product marketing, especially within the ed-tech sector. Be prepared to discuss how you can leverage these trends to enhance the company's product marketing strategies.
✨Showcase Your Strategic Thinking
Prepare examples of past experiences where you've successfully developed and executed go-to-market strategies. Highlight your ability to align product positioning with customer needs and market demands.
✨Emphasise Cross-Functional Collaboration
Since this role requires close collaboration with various teams, be ready to share instances where you've worked effectively with Product, Marketing, and Sales teams. Discuss how you facilitated communication and alignment between these groups.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data to monitor performance and optimise marketing initiatives in previous roles. Show that you can make informed decisions based on insights and analytics.
