Title: Marketing & Loyalty Manager
The Role
A client in the technology and consumer services industry is seeking a Marketing & Loyalty Manager to join the team for an 11-month maternity cover contract.
You will lead the development and execution of marketing, loyalty and customer engagement initiatives that drive customer acquisition, retention and growth across a rapidly scaling consumer business. Reporting into the Consumer Growth team, you will work cross-functionally with Marketing, CRM, Commercial, Product and Analytics stakeholders to deliver strategic campaigns and customer-focused growth programmes.
Responsibilities
- Develop and execute integrated marketing and loyalty strategies to support customer growth, engagement and retention objectives.
- Lead end-to-end planning and delivery of multi-channel campaigns across CRM, in-app, email and push notification channels.
- Design and launch go-to-market plans for new commercial initiatives, partnerships and merchant propositions.
- Analyse customer insights and campaign performance data to optimise strategy, improve ROI and enhance the customer experience.
Requirements
- Proven experience leading complex marketing, growth, loyalty, CRM, strategy or commercial initiatives in a fast-paced environment.
- Strong stakeholder management skills with the ability to influence and collaborate across multiple teams and seniority levels.
- Data-driven mindset with experience using customer insights and analytics to drive decision-making and business growth.
- Commercially minded with excellent project management, communication and problem-solving skills.
Details
- Start date: ASAP
- Duration: 11-month maternity cover
- Day rate: £349 PAYE
- Location: London (Hybrid)
Marketing & Loyalty Manager employer: Freshminds
At Freshminds, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. As a Business Analyst in the education sector, you will have access to extensive growth opportunities, working alongside talented professionals while contributing to meaningful projects that enhance customer experiences. Our hybrid working model ensures flexibility, allowing you to balance your professional and personal life effectively.
