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For Companies At a Glance
- Tasks: Lead exciting research projects and analyse consumer insights to drive marketing strategies.
- Company: Join a top global brand known for premium lifestyle products in apparel and home accessories.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values innovation and strategic thinking in consumer marketing.
- Qualifications: Must have a degree in Psychology, Statistics, or Marketing with 8+ years of relevant experience.
- Other info: Contract duration is 6-12 months, with a salary range of £60,000-70,000 per annum.
The predicted salary is between 60000 - 70000 £ per year.
Our client is a leading global company specializing in premium lifestyle products across various categories, including apparel, accessories, and home. They are currently seeking an experienced Global Consumer Marketing Insights Consultant to join their team.
Responsibilities
- Manage research projects, including Consumer Decision Journey studies, working with stakeholders and agencies.
- Set and track key marketing KPIs, using campaign tests and brand health tracking.
- Analyze data for reports, supporting strategic business decisions with insights.
- Collaborate with analytics teams and external agencies to drive innovation and growth.
Requirements
- Degree in Psychology, Statistics, Marketing, or a related field (2:1 or First).
- 8+ years of research/insight experience, preferably in a client-facing role.
- Strong analytical, research, and presentation skills with Excel and PowerPoint expertise.
- Proactive, detail-oriented, strategic thinker with a passion for consumer insights.
Details
- Duration: 6–12-month contract
- Salary: £60,000-70,000 per annum
- Location: Hybrid with need to be in office 2/3 days a week in New Bond St
Consumer Marketing Insights Consultant employer: FRESHMINDS
Contact Detail:
FRESHMINDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Insights Consultant
✨Tip Number 1
Familiarise yourself with the latest trends in consumer behaviour and insights. This will not only help you understand the market better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing insights field. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide valuable insights into the role and company culture.
✨Tip Number 3
Prepare to discuss specific case studies from your previous experience that demonstrate your analytical skills and how you've successfully managed research projects. This will showcase your expertise and problem-solving abilities.
✨Tip Number 4
Stay updated on the company's products and recent marketing campaigns. Being knowledgeable about their offerings will show your genuine interest in the role and help you tailor your discussions to align with their goals.
We think you need these skills to ace Consumer Marketing Insights Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer insights and marketing. Emphasise your analytical skills and any specific projects that align with the responsibilities of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for consumer insights and your understanding of the premium lifestyle market. Mention specific achievements from your past roles that demonstrate your ability to manage research projects and analyse data effectively.
Highlight Relevant Skills: In your application, clearly outline your proficiency in tools like Excel and PowerPoint. Provide examples of how you've used these tools to present insights or track marketing KPIs in previous roles.
Showcase Your Strategic Thinking: Demonstrate your strategic thinking abilities by discussing how you've contributed to business decisions through insights in past positions. Use specific examples to illustrate your proactive approach and detail-oriented mindset.
How to prepare for a job interview at FRESHMINDS
✨Showcase Your Analytical Skills
As a Consumer Marketing Insights Consultant, your analytical prowess is key. Be prepared to discuss specific examples of how you've used data to drive strategic decisions in previous roles. Highlight your experience with Excel and any relevant tools you've used for data analysis.
✨Understand the Consumer Decision Journey
Familiarise yourself with the Consumer Decision Journey framework. Be ready to explain how you would approach research projects related to this journey and how your insights can influence marketing strategies. This shows that you understand the core responsibilities of the role.
✨Prepare for Stakeholder Collaboration
Since the role involves working closely with stakeholders and external agencies, think of examples where you've successfully collaborated in the past. Discuss how you manage relationships and ensure that everyone is aligned on project goals and outcomes.
✨Demonstrate Your Passion for Consumer Insights
Your enthusiasm for consumer insights should shine through during the interview. Share what drives your interest in this field and how you stay updated on industry trends. This will help convey your commitment to the role and the company’s mission.
