At a Glance
- Tasks: Lead marketing and loyalty initiatives to boost customer engagement and retention.
- Company: Join a dynamic tech and consumer services company with a focus on growth.
- Benefits: Competitive day rate, hybrid work model, and opportunity for impactful projects.
- Other info: 11-month maternity cover with potential for future opportunities.
- Why this job: Make a real difference in customer experience while working with diverse teams.
- Qualifications: Experience in marketing, CRM, and strong analytical skills required.
A client in the technology and consumer services industry is seeking a Marketing & Loyalty Manager to join the team for an 11-month maternity cover contract.
You will lead the development and execution of marketing, loyalty and customer engagement initiatives that drive customer acquisition, retention and growth across a rapidly scaling consumer business. Reporting into the Consumer Growth team, you will work cross-functionally with Marketing, CRM, Commercial, Product and Analytics stakeholders to deliver strategic campaigns and customer-focused growth programmes.
Responsibilities
- Develop and execute integrated marketing and loyalty strategies to support customer growth, engagement and retention objectives.
- Lead end-to-end planning and delivery of multi-channel campaigns across CRM, in-app, email and push notification channels.
- Design and launch go-to-market plans for new commercial initiatives, partnerships and merchant propositions.
- Analyse customer insights and campaign performance data to optimise strategy, improve ROI and enhance the customer experience.
Requirements
- Proven experience leading complex marketing, growth, loyalty, CRM, strategy or commercial initiatives in a fast-paced environment.
- Strong stakeholder management skills with the ability to influence and collaborate across multiple teams and seniority levels.
- Data-driven mindset with experience using customer insights and analytics to drive decision-making and business growth.
- Commercially minded with excellent project management, communication and problem-solving skills.
Details
- Start date: ASAP
- Duration: 11-month maternity cover
- Day rate: £349 PAYE
- Location: London (Hybrid)
Marketing & Loyalty Manager in City of London employer: Freshminds
Join a top-tier consultancy in London, where you will thrive in a dynamic work culture that values innovation and collaboration. With a strong focus on employee growth, we offer extensive training and development opportunities, ensuring you can advance your career while working on impactful projects in the manufacturing sector. Enjoy the unique advantage of being part of a leading operations practice, where your contributions directly influence client success and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Loyalty Manager in City of London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing & Loyalty Manager in City of London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Freshminds from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Freshminds specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Freshminds
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Freshminds, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Freshminds you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Freshminds that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Freshminds, so think on your feet and don't hesitate to showcase your creativity!
