At a Glance
- Tasks: Advise on marketing strategy in the competitive fertility market and deliver actionable recommendations.
- Company: Leading healthcare client focused on fertility solutions.
- Benefits: Competitive day rate, flexible duration, and impactful work with senior stakeholders.
- Other info: Opportunity for potential extension and significant influence on brand performance.
- Why this job: Shape the future of fertility marketing and drive growth in a dynamic environment.
- Qualifications: Extensive experience in IVF or fertility marketing at a director level.
A client in the healthcare industry is seeking a senior, director-level UK Marketing Consultant to join the team for an initial 1–2 weeks, with potential extension. You will advise senior leadership on marketing strategy within a highly competitive fertility market, helping to shape clearer positioning, sharper segmentation and more effective go-to-market decisions. Reporting into senior stakeholders, the objective of the project is to bring specialist IVF market insight, assess current activity and deliver practical recommendations to accelerate growth across a multi-brand portfolio.
Responsibilities
- Advise senior stakeholders on UK fertility market dynamics, competitor positioning and strategic opportunities.
- Review current customer segmentation, pricing and go-to-market activity, identifying gaps and areas for improvement.
- Assess the effectiveness of existing marketing channels, including digital, social media and above-the-line campaigns.
- Deliver clear, actionable recommendations to improve brand performance, speed to market and commercial impact across multiple offerings.
Requirements
- Extensive experience in the London IVF or fertility market, with a strong understanding of patient acquisition and market dynamics.
- Proven track record in senior, strategic marketing roles at director level within healthcare or a similarly regulated sector.
- Expertise in pricing strategy, brand positioning and multi-channel marketing effectiveness.
- Strong advisory capability, with the ability to quickly diagnose issues, influence senior stakeholders and recommend practical solutions.
Details
- Start date: ASAP
- Duration: Initial 1–2 weeks, with potential extension.
- Day rate: Up to £800Ltd depending on experience.
- Location: UK.
Strategic Marketing Lead - Fertility in Cardiff employer: Freshminds
As a leading player in the healthcare sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a focus on employee growth, we provide opportunities for professional development and the chance to make a significant impact in the competitive fertility market. Our supportive culture encourages creativity and strategic thinking, making it an ideal place for those looking to advance their careers while contributing to meaningful healthcare solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Marketing Lead - Fertility in Cardiff
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Strategic Marketing Lead - Fertility in Cardiff
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Freshminds.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Freshminds and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Strategic Marketing Lead - Fertility at Freshminds.
How to prepare for a job interview at Freshminds
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Freshminds.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Freshminds. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Freshminds.
