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For Companies At a Glance
- Tasks: Lead product marketing strategies and drive go-to-market initiatives for innovative ed-tech solutions.
- Company: Join a leading ed-tech company transforming training and apprenticeship programs for diverse audiences.
- Benefits: Enjoy a hybrid work model with flexible hours and competitive pay.
- Why this job: Make a real impact in the ed-tech space while collaborating with dynamic teams.
- Qualifications: 8+ years of B2B product marketing experience required, with strong communication and collaboration skills.
- Other info: This role offers a chance to shape the future of education technology.
The predicted salary is between 57600 - 86400 £ per year.
Job Description
Our client, a leading ed-tech company offering innovative training and apprenticeship programs to both B2B and B2C audiences, is seeking a Marketing Product Strategy Senior Manager to lead and shape their product marketing function. This is a unique opportunity to make a significant impact on market growth and success by building the product marketing engine, driving go-to-market strategies, and ensuring that products resonate with target audiences.
You will report into the CMO and drive the development and execution of comprehensive product marketing strategies for a portfolio that includes apprenticeships and trainings.
Responsibilities:
- Create and lead the product marketing capability, defining frameworks for success.
- Develop and execute the Go-To-Market strategy, positioning, and messaging for new and existing products.
- Collaborate closely with Product, Marketing, Sales, and Enablement teams to align product launches and messaging.
- Conduct deep market research and synthesise customer insights to refine strategies and create product-market fit.
- Define product positioning and unique selling propositions based on customer needs and competitive analysis.
- Monitor performance and optimise marketing initiatives using data-driven insights.
- Lead the creation of impactful product assets to support Sales teams with collateral, battlecards, and other tools.
Required:
- 8+ years of B2B product marketing experience, ideally in high-growth environments.
- Proven ability to strategise and execute with a focus on driving market success.
- Excellent communication and storytelling skills to inspire both internal teams and external stakeholders.
- Strong cross-functional collaboration, particularly between Marketing, Product, and Sales teams.
- Exceptional copywriting and interpersonal skills.
Details:
- Start Date: ASAP
- Duration: 4 months with potential to extend
- Rate: 80-90k FTC, depending on experience
- Location: Hybrid, 2 days per week in London office
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Product Marketing Director - Ed-tech employer: Freshminds Interim
Contact Detail:
Freshminds Interim Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director - Ed-tech
✨Tip Number 1
Familiarize yourself with the latest trends in ed-tech and product marketing. Understanding the current landscape will help you speak confidently about how you can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the ed-tech space, especially those who have experience in product marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting your hands-on experience will demonstrate your capability to drive market success.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation on how you would approach product positioning for one of their existing products. This will illustrate your strategic thinking and creativity.
We think you need these skills to ace Product Marketing Director - Ed-tech
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and requirements of the Product Marketing Director position. Tailor your application to highlight your relevant experience in B2B product marketing, especially in high-growth environments.
Showcase Your Strategy Skills: In your application, emphasize your ability to develop and execute go-to-market strategies. Provide specific examples of how you've successfully positioned products and driven market success in previous roles.
Highlight Collaboration Experience: Since this role requires strong cross-functional collaboration, make sure to mention your experience working with Product, Marketing, Sales, and Enablement teams. Use concrete examples to illustrate your teamwork and communication skills.
Craft a Compelling Narrative: Utilize your copywriting skills to create a compelling narrative in your application. Clearly articulate your passion for ed-tech and how your unique selling propositions align with the company's mission and goals.
How to prepare for a job interview at Freshminds Interim
✨Showcase Your Strategic Thinking
As a Product Marketing Director, you'll need to demonstrate your ability to create and execute comprehensive marketing strategies. Prepare examples of past experiences where you've successfully developed go-to-market strategies or product positioning that led to measurable success.
✨Highlight Cross-Functional Collaboration
This role requires strong collaboration with various teams. Be ready to discuss how you've worked closely with Product, Sales, and Marketing teams in the past. Share specific instances where your collaboration led to successful product launches or improved messaging.
✨Emphasize Data-Driven Decision Making
The job description mentions optimizing marketing initiatives using data-driven insights. Prepare to talk about how you've used market research and customer insights to refine strategies and achieve product-market fit in your previous roles.
✨Demonstrate Excellent Communication Skills
Since storytelling is crucial for this position, practice articulating your ideas clearly and engagingly. Think about how you can inspire both internal teams and external stakeholders through your communication style, and be prepared to showcase your copywriting skills.
