Senior Frontend Engineer - AI-Driven React & SPA (Remote)

About Fresha

Fresha is the AI‑powered operating system for the global beauty, wellness and self‑care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by more than 140,000 businesses and 450,000 stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.

Role Overview

At Fresha, we believe AI is a force multiplier for feature delivery, not just a coding assistant. We provide every engineer with top‑tier tooling (Claude, GitHub Copilot, Cursor) to strip away technical toil—so you can focus your energy on shipping high‑impact product features. We value engineers who know how to leverage these tools to drive momentum within our 6‑week cycles, accelerating the journey from concept to code while maintaining the deep technical judgment to verify, secure, and own the final user experience. Given our exciting and progressive growth plans, we are looking for an exceptional Senior Front‑End Engineer to join our global business. Working collaboratively in a cross‑functional product team within a tribe you will be accountable for designing and developing applications and coordinating with the rest of the team working on different layers of the infrastructure Fresha. This is a great opportunity for someone looking to work in a fast‑paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact. All Fresha employees work from our dog‑friendly office four days per week, with the flexibility to work remotely one day each week.

What you will be doing

• SDLC – Design, build, and maintain efficient, reusable, and reliable React code
• Performance – Ensure the best possible performance, quality, and responsiveness of the applications
• Problem‑solving – Identify bottlenecks and bugs, and devise solutions to these problems
• Quality – Help maintain code quality, organization, and automatization
• Lifecycle – Be involved in all stages of building products from inception, through delivery and beyond
• Architecture – Help to shape the future of our architecture and best practices
• Culture – Contribute to a healthy engineering culture of feedback and growth

Additional and ad‑hoc duties

• Integration – Familiarity with continuous integration
• Tooling – Familiarity with development aiding tools
• Database – Able to create database schemas that represent and support business processes
• Technologies – Familiarity with TypeScript, Cordova, Native development for Android and/or iOS, RAIL Performance, PWA, SSR, Node, Cypress and Jest
• Full Stack – Full‑stack experience (double bonus points if Ruby or Elixir!)

This list is not exhaustive and there may be other activities you are required to deliver.

What we are looking for

• AI‑Augmented Workflow: Deep experience building and interacting with AI agents, using them to amplify your output to 5x that of manual coding. Ability to integrate agents into our workflow while strictly adhering to our architecture and security standards, and ensuring all generated code meets the quality expectations of a Senior Engineer.
• SPA – Proven experience in writing complex JavaScript SPA
• React/Redux – Proven experience with React + Redux
• Toolchain – Proven experience with a modern JS toolchain: NPM, Lerna, Webpack, ESLint, …
• Maintainability – Passion to write well‑structured, easily maintainable, well‑documented code that balances beauty and pragmatism
• Delivery – Ability to plan and deliver small engineering projects
• Creativity – Creative thinking and problem‑solving mindset
• Communication – Ability to interact with people from across the business and build strong relationships, including the ability to influence upwards effectively
• Teamwork – Happy to roll sleeves up and assist the team when required (team player)
• Proactive – Self‑starter and proactive approach
• Adaptability – Comfortable working in a fast‑paced and changing environment

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.