At a Glance
- Tasks: Lead and scale Fresha's global performance marketing strategy across various platforms.
- Company: Join Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and data-driven results.
- Why this job: Make a real impact in a fast-paced, innovative company driving growth in beauty and wellness.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 40500 - 49500 £ per year.
The AI-powered OS for beauty, wellness and self-care About Fresha Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.
Trusted by millions of consumers and businesses worldwide.
Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha's ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview Fresha is the world's leading marketplace for beauty and wellness, and we're on an exciting growth journey.
With performance marketing now fully in-house, we're looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.
You'll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth.
Working closely with Marketing, Data, Design, and Commercial teams, you'll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing Lead and scale Fresha's global performance marketing strategy across Paid Search (Google, You Tube, Bing) and Paid Social (Meta, Tik Tok, Snapchat, Pinterest).
Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for7–8 years' experience in performance marketing with strong hands-on expertise in paid search and paid social.
Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
Creative, proactive, and motivated by impact.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
If you would like more information about how your data is processed, please contact us.
Performance Marketing Manager - SEO in London employer: Fresha
Fresha is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Remote Business Development Manager role in Belfast. With a focus on employee growth and autonomy, Fresha offers a unique opportunity to make a significant impact in a fast-paced environment while enjoying the flexibility of remote work. The company prioritises collaboration and provides comprehensive support, ensuring that employees have the tools and resources needed to thrive in their roles.
