At a Glance
- Tasks: Lead Fresha's global performance marketing strategy and manage a dynamic in-house team.
- Company: Join Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Fresha values diversity and inclusion, ensuring everyone feels empowered.
- Why this job: Make a real impact in a fast-paced environment while driving data-driven growth.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 40500 - 49500 £ per year.
- The AI-powered OS for beauty, wellness and self-care
- About Fresha
Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.
Trusted by millions of consumers and businesses worldwide.
Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha's ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview
Fresha is the world's leading marketplace for beauty and wellness, and we're on an exciting growth journey.
With performance marketing now fully in-house, we're looking for an exceptional
Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.
You'll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth.
Working closely with Marketing, Data, Design, and Commercial teams, you'll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
- What you will be doing
- Lead and scale Fresha's global performance marketing strategy across Paid Search (Google, You Tube, Bing) and Paid Social (Meta, Tik Tok, Snapchat, Pinterest).
- Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
- What we are looking for
- 7-8 years' experience in performance marketing with strong hands-on expertise in paid search and paid social.
- Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross-functionally.
- Confident communicator able to present insights to C-suite stakeholders.
- Creative, proactive, and motivated by impact.
- Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.
If you would like more information about how your data is processed, please contact us.
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Head of Performance Marketing (London) employer: Fresha
Fresha is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Remote Business Development Manager role in Belfast. With a focus on employee growth and autonomy, Fresha offers a unique opportunity to make a significant impact in a fast-paced environment while enjoying the flexibility of remote work. The company prioritises collaboration and provides comprehensive support, ensuring that employees have the tools and resources needed to thrive in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fresha and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fresha are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fresha on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fresha. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fresha. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fresha:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fresha’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fresha
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fresha will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fresha, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
