At a Glance
- Tasks: Lead and scale Fresha’s global performance marketing strategy across paid search and social.
- Company: Join Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in a fast-paced environment while driving data-driven growth.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 70000 - 90000 £ per year.
The AI-powered OS for beauty, wellness and self-care. Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview: Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C. You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing:
- Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
- Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for:
- 7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social.
- Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross-functionally.
- Confident communicator able to present insights to C-suite stakeholders.
- Creative, proactive, and motivated by impact.
Inclusive workforce: At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Head of Paid Media in London employer: Fresha
Fresha is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation meets inclusivity. With a strong focus on employee growth, Fresha provides opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard and valued. Join us to be part of a forward-thinking company that is revolutionising the beauty and wellness industry while fostering a culture of creativity and impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those connected to Fresha. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past performance marketing successes. This is your chance to shine and demonstrate how you can drive growth at Fresha.
✨Tip Number 3
Be ready for the interview! Research Fresha’s current marketing strategies and think about how you can contribute. Bring fresh ideas to the table and be prepared to discuss how you can optimise their paid media efforts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Fresha team.
We think you need these skills to ace Head of Paid Media in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the beauty and wellness industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing, especially with paid search and social. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Data-Driven:Since we’re all about data at Fresha, include specific metrics and results from your previous campaigns. Show us how you’ve optimised budgets and improved ROI – numbers speak louder than words!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Fresha
✨Know Your Numbers
As the Head of Paid Media, you'll need to be comfortable with data. Brush up on key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise budgets.
✨Showcase Your Leadership Skills
Fresha is looking for someone who can lead a team effectively. Prepare examples of how you've developed and managed teams in previous roles. Highlight your collaborative approach and how you’ve influenced cross-functional teams to achieve marketing goals.
✨Be Creative with Campaigns
Fresha values creativity in their marketing strategies. Think of innovative campaign ideas that could work for both B2B and B2C audiences. Be ready to share your thought process and how you would collaborate with design and influencer marketing teams.
✨Prepare for Stakeholder Presentations
You'll need to present insights to senior stakeholders, so practice articulating your thoughts clearly and confidently. Use past experiences where you've successfully communicated performance results to influence strategy and investment decisions.
