At a Glance
- Tasks: Lead and scale global performance marketing strategies across paid search and social.
- Company: Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Inclusive culture, career growth opportunities, and a chance to make a real impact.
- Other info: Collaborative atmosphere with a focus on diversity and inclusion.
- Why this job: Join a dynamic team driving innovative marketing strategies in a fast-paced environment.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 70000 - 90000 € per year.
The AI-powered OS for beauty, wellness and self-care.
About Fresha: Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview: Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C. You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing:
- Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
- Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for:
- 7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social.
- Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross-functionally.
- Confident communicator able to present insights to C-suite stakeholders.
- Creative, proactive, and motivated by impact.
Inclusive workforce: At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Head of Growth Marketing in London employer: Fresha
Fresha is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation meets inclusivity. With a strong focus on employee growth, Fresha provides opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard and valued. Join us to be part of a forward-thinking company that empowers you to make a meaningful impact in the beauty and wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those connected to Fresha. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise in driving growth.
✨Tip Number 3
Prepare for the interview by understanding Fresha's business model inside out. Be ready to discuss how you can leverage your experience to enhance their global acquisition strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Fresha team.
We think you need these skills to ace Head of Growth Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Growth Marketing role. Highlight your experience in performance marketing, especially with paid search and social. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about beauty and wellness, and how your background makes you the perfect fit for Fresha. Keep it engaging and relevant!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate your success in previous roles, especially in driving growth and optimising campaigns. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Fresha
✨Know Your Numbers
As a Head of Growth Marketing, you'll need to be comfortable with data. Brush up on key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics to drive performance in past campaigns.
✨Showcase Your Leadership Skills
You'll be managing an in-house team, so it's crucial to demonstrate your leadership experience. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and achieving targets.
✨Familiarise Yourself with Fresha's Ecosystem
Understand Fresha's platform and its unique selling points. Be prepared to discuss how you can leverage their marketplace for growth and what innovative strategies you would implement to enhance their performance marketing.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with various teams, including Data and Design. Think of examples where you've successfully collaborated across departments to achieve a common goal, and be ready to share your approach to teamwork.
