At a Glance
- Tasks: Lead global performance marketing strategy and manage a dynamic in-house team.
- Company: Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Inclusive workplace that values diverse backgrounds and perspectives.
- Why this job: Join a fast-paced environment and make a real impact on global marketing strategies.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 80000 - 100000 £ per year.
The AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview: Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C. You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing:
- Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
- Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for:
- 7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social.
- Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross-functionally.
- Confident communicator able to present insights to C-suite stakeholders.
- Creative, proactive, and motivated by impact.
Inclusive workforce: At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
Global Head of Paid Media & Growth in London employer: Fresha
Fresha is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation meets inclusivity. With a strong focus on employee growth, Fresha provides opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard and valued. Join us to be part of a forward-thinking company that is revolutionising the beauty and wellness industry while enjoying the benefits of a supportive culture and a commitment to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Paid Media & Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those who work at Fresha. A friendly chat can open doors and give you insider info about the company culture and what they’re really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your success in performance marketing. Use data to back up your achievements, and be ready to discuss how you can bring that expertise to Fresha.
✨Tip Number 3
Get familiar with Fresha’s platform! Dive into their services and understand how they operate. This knowledge will not only impress during interviews but also help you tailor your strategies to fit their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Fresha team and being part of our exciting growth journey.
We think you need these skills to ace Global Head of Paid Media & Growth in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the role. Highlight your experience in performance marketing, especially with paid search and social, as this is what we’re really looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you’ve achieved in previous roles. Use numbers and data to demonstrate your impact, as we love a good success story!
Be Authentic:Let your personality shine through in your application. We value creativity and a proactive attitude, so don’t be afraid to show us who you are and how you think!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Fresha
✨Know Your Numbers
As a candidate for the Global Head of Paid Media & Growth, you need to be on top of your game with metrics. Brush up on key performance indicators like CAC, LTV, and ROAS. Be ready to discuss how you've optimised these in past roles and how you plan to do it at Fresha.
✨Showcase Your Leadership Skills
Fresha is looking for someone who can manage and develop an in-house team. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and cross-functional work. Highlight any specific campaigns where your leadership made a significant impact.
✨Be Creative with Your Strategies
This role requires a creative approach to performance marketing. Think about innovative strategies you've implemented in previous positions, especially in paid search and social. Be ready to share ideas on how you could bring fresh perspectives to Fresha's marketing efforts.
✨Prepare for Stakeholder Presentations
You'll need to present insights to senior stakeholders, so practice articulating your thoughts clearly and confidently. Use data visualisation tools to help convey your points effectively. Consider preparing a mock presentation based on hypothetical campaign results to showcase your analytical skills.
