Chief Financial Officer (CFO) in London

About Fresha

Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC. Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role Overview

Fresha is seeking a highly experienced and visionary Chief Financial Officer (CFO) to join our dynamic, fast-growing organisation. The CFO will play a pivotal role in defining Fresha’s financial strategy and steering the company’s continued global expansion. This role is ideal for someone who thrives in a fast-paced environment, enjoys autonomy, embraces complex challenges, and wants to make a significant impact.

Key Accountabilities

• Develop and execute Fresha’s financial strategy in alignment with growth objectives.
• Set financial goals, KPIs, and establish effective financial planning processes.
• Oversee accurate and timely financial reporting, analysis, and forecasting.
• Ensure compliance with accounting standards, regulatory requirements, and tax obligations.
• Lead budgeting and forecasting processes across the organisation.
• Monitor performance against budgets and forecasts, identifying and implementing corrective actions.
• Manage investor relations, including fundraising, capital structuring, and communications.
• Build and maintain strong relationships with financial institutions and external stakeholders.
• Identify, assess, and mitigate financial and operational risks through robust internal controls.
• Oversee cash flow, liquidity management, and working capital optimisation.
• Implement cash flow forecasting tools and treasury management strategies.
• Lead financial compliance, audits, and external regulatory reviews.
• Evaluate M&A opportunities, including modelling, valuation, due diligence, and negotiation support.
• Oversee and execute post-acquisition integration into Fresha’s financial systems and processes.
• Build, lead, and develop a high-performing global finance team.
• Provide ongoing feedback, coaching, and career development opportunities within the team.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Partner with executive leadership and cross-functional teams to support strategic decision-making.
• Act as a trusted advisor to the CEO and senior leadership by providing financial insights and recommendations.
• Identify, implement, and optimise financial technology and automation solutions.
• Drive continuous improvement and operational excellence across the finance function.

Skills, Experience and Qualifications

• Bachelor’s degree in Finance, Accounting, or a related discipline (Master’s or CPA/ACA/ACCA highly desirable).
• Minimum 10 years’ progressive experience in finance or accounting roles.
• At least 5 years in a senior leadership or executive finance position.
• Experience in high-growth technology, fintech, marketplace, or SaaS organisations strongly preferred.
• Deep expertise in financial planning and analysis, financial modelling, reporting, and accounting standards.
• Strong understanding of SaaS metrics, unit economics, and performance drivers.
• Demonstrated ability to design and execute financial strategies that support scale and business expansion.
• Proven success in investor relations, including fundraising and managing external financial stakeholders.
• Strong leadership capabilities with experience building and developing high-performing teams.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and identify actionable insights.
• Exceptional communication skills, with the ability to influence and present to senior stakeholders and diverse audiences.
• High level of commercial acumen with sound judgement and strategic thinking.
• Ability to thrive in a fast-paced, dynamic environment, demonstrating adaptability and resilience.
• Strong integrity, ethical judgement, and commitment to transparency and good governance.

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.