At a Glance
- Tasks: Lead global performance marketing strategy across paid search and social channels.
- Company: Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Join a fast-growing company and make a real impact in the beauty and wellness industry.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 70000 - 90000 £ per year.
The AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals, processing over 1 billion appointments to date.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.
You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing:
- Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
- Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for:
- 7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social.
- Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross-functionally.
- Confident communicator able to present insights to C-suite stakeholders.
- Creative, proactive, and motivated by impact.
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
Head of Paid Media employer: Fresha
Fresha is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation meets inclusivity. As a leader in the beauty and wellness industry, Fresha provides employees with ample growth opportunities, a collaborative culture, and the chance to make a significant impact on a global scale. With a focus on performance marketing and a commitment to employee development, joining Fresha means being part of a forward-thinking team dedicated to transforming the way beauty and wellness businesses operate.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those who work at Fresha. A friendly chat can open doors and give you insider info about the company culture and what they’re really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your success in performance marketing. Use data to back up your achievements, and be ready to discuss how you can bring that expertise to Fresha.
✨Tip Number 3
Get familiar with Fresha’s platform! Dive into their services and understand how they operate. This knowledge will not only impress during interviews but also help you tailor your strategies to fit their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Fresha team.
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Paid Media role. Highlight your experience in performance marketing, especially with paid search and social, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Include specific metrics or results from your past campaigns that demonstrate your ability to drive growth and optimise ROI.
Be Authentic:Let your personality shine through in your application. We value creativity and a proactive attitude, so don’t be afraid to share what makes you unique and how you can contribute to our team.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands!
How to prepare for a job interview at Fresha
✨Know Your Numbers
As a Head of Paid Media, you'll need to be comfortable with metrics. Brush up on key performance indicators like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics to drive growth in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've led, especially in B2B and B2C environments. Highlight your hands-on experience with paid search and social strategies, and be ready to explain the impact they had on ROI.
✨Collaborate Like a Pro
Fresha values cross-functional collaboration. Think of instances where you've worked closely with design, data, or marketing teams. Be prepared to share how you influenced strategy and drove results through teamwork.
✨Communicate with Confidence
You'll need to present insights to senior stakeholders, so practice articulating your thoughts clearly and confidently. Use storytelling techniques to make your points engaging and memorable, showcasing your analytical skills along the way.
