At a Glance
- Tasks: Lead global performance marketing strategy and manage a dynamic in-house team.
- Company: Fresha, the leading marketplace for beauty and wellness, is on an exciting growth journey.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Join a diverse team where your contributions are valued and celebrated.
- Why this job: Make a real impact in a fast-paced environment while driving scalable growth.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 70000 - 90000 £ per year.
Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in‑house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C. You’ll own our paid search and paid social strategy, managing a growing in‑house team to drive scalable, data‑driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing
- Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
- Manage and develop the in‑house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for
- 7–8 years’ experience in performance marketing with strong hands‑on expertise in paid search and paid social.
- Proven success running large‑scale campaigns in fast‑paced, data‑led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross‑functionally.
- Confident communicator able to present insights to C‑suite stakeholders.
- Creative, proactive, and motivated by impact.
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
Head of Growth Marketing: Global Performance Leader employer: Fresha
Fresha is an exceptional employer, offering a dynamic work environment where creativity and data-driven strategies thrive. As a leader in the beauty and wellness marketplace, we provide our employees with ample opportunities for professional growth, collaboration across diverse teams, and the chance to make a significant impact on our global performance marketing strategy. Our inclusive culture ensures that every team member feels valued and empowered, making Fresha a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing: Global Performance Leader
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. We want you to impress them with your knowledge!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Fresha and being part of our exciting journey.
We think you need these skills to ace Head of Growth Marketing: Global Performance Leader
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Growth Marketing role. Highlight your experience in performance marketing, especially with paid search and social, to show us you’re the perfect fit for our exciting growth journey.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Use specific metrics to demonstrate how you’ve driven growth and optimised campaigns in previous roles. This will help us understand the impact you can bring to Fresha.
Be Data-Driven:Since this role is all about data-driven growth, make sure to mention your analytical skills and experience with tools like Google Analytics. We love candidates who can back up their strategies with solid data insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. We can’t wait to hear from you!
How to prepare for a job interview at Fresha
✨Know Your Numbers
Make sure you’re well-versed in key performance metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise budgets. This shows you understand the data-driven nature of the role.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in previous roles. Highlight your experience in managing in-house teams and collaborating cross-functionally. Fresha is looking for someone who can inspire and develop their team while achieving ambitious targets.
✨Be Creative with Campaign Ideas
Think about innovative campaign strategies you could implement at Fresha. Bring some fresh ideas to the table that align with their B2B and B2C focus. This will demonstrate your proactive approach and creativity, which are key for this role.
✨Practice Your Presentation Skills
Since you'll be presenting insights to senior stakeholders, practice articulating your thoughts clearly and confidently. Use past experiences to illustrate your points and show how your insights have influenced strategy and investment decisions.
