At a Glance
- Tasks: Lead global performance marketing strategy and manage a dynamic in-house team.
- Company: Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Inclusive workplace that values diverse backgrounds and perspectives.
- Why this job: Join a fast-paced environment and make a real impact on global marketing strategies.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 70000 - 90000 € per year.
The AI-powered OS for beauty, wellness and self-care.
About Fresha: Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all‑in‑one platform to manage their entire operations with intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point‑of‑sale, customer records management, marketing automation, loyalty, beauty product inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview: Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in‑house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C. You’ll own our paid search and paid social strategy, managing a growing in‑house team to drive scalable, data‑driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing:
- Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
- Manage and develop the in‑house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for:
- 7–8 years’ experience in performance marketing with strong hands‑on expertise in paid search and paid social.
- Proven success running large‑scale campaigns in fast‑paced, data‑led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross‑functionally.
- Confident communicator able to present insights to C‑suite stakeholders.
- Creative, proactive, and motivated by impact.
Inclusive workforce: At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
Head of Growth Marketing employer: Fresha
Fresha is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation meets inclusivity. With a strong focus on employee growth, Fresha provides ample opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard and valued. Join us to be part of a forward-thinking company that empowers you to make a meaningful impact in the beauty and wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those connected to Fresha. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past performance marketing successes. When you get the chance to chat with someone from Fresha, let your achievements do the talking.
✨Tip Number 3
Stay updated on trends! The beauty and wellness sector is always evolving. Keep an eye on the latest marketing strategies and tools, especially in paid search and social media, so you can impress during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Fresha family. Don’t miss out!
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Growth Marketing role. Highlight your experience in performance marketing, especially with paid search and social. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about beauty, wellness, and self-care. Share specific examples of your past successes in driving growth and how you can bring that to Fresha.
Show Off Your Analytical Skills:Since we’re all about data-driven decisions, make sure to showcase your analytical skills in your application. Mention any tools you've used, like Google Analytics, and how you've leveraged data to optimise campaigns in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Fresha
✨Know Your Numbers
As a Head of Growth Marketing, you'll need to be comfortable with data. Brush up on key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Leadership Skills
Fresha is looking for someone who can manage and develop an in-house team. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and achieving targets together.
✨Be Creative with Campaigns
Since you'll be working closely with Design and Influencer Marketing teams, think about innovative campaigns you've executed before. Bring ideas to the table that demonstrate your creative thinking and ability to engage audiences.
✨Prepare for Stakeholder Presentations
You'll need to present insights to senior stakeholders, so practice articulating your thoughts clearly and confidently. Use past experiences to illustrate how your insights influenced strategy and investment decisions.
