At a Glance
- Tasks: Lead global performance marketing strategy and manage a dynamic in-house team.
- Company: Fresha, the AI-powered OS for beauty and wellness, trusted by millions worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Inclusive workplace that values diverse backgrounds and perspectives.
- Why this job: Join a fast-paced environment and make a real impact on global marketing strategies.
- Qualifications: 7-8 years in performance marketing with expertise in paid search and social.
The predicted salary is between 80000 - 100000 £ per year.
The AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Fresha is on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C. You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.
What you will be doing:
- Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
- Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
- Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
- Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
- Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.
- Identify new growth opportunities across platforms, geographies, and audience segments.
What we are looking for:
- 7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social.
- Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
- Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
- Demonstrated ability to lead teams and collaborate cross-functionally.
- Confident communicator able to present insights to C-suite stakeholders.
- Creative, proactive, and motivated by impact.
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
Global Head of Paid Media & Growth employer: Fresha
Fresha is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation meets inclusivity. With a strong focus on employee growth, Fresha provides opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard and valued. Join us to be part of a forward-thinking company that empowers you to make a meaningful impact in the beauty and wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Paid Media & Growth
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those who work at Fresha. A friendly chat can open doors and give you insider info about the company culture and what they’re really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your success in performance marketing. Bring data to the table that showcases your impact on previous campaigns – numbers speak louder than words!
✨Tip Number 3
Be ready to discuss your strategies! In interviews, be prepared to dive deep into how you would approach Fresha’s global performance marketing. Think about how you’d optimise budgets and drive growth across different channels.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Fresha team and being part of our exciting journey.
We think you need these skills to ace Global Head of Paid Media & Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Head of Paid Media & Growth role. Highlight your experience in performance marketing, especially with paid search and social, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Use specific metrics to demonstrate how you’ve driven growth and maximised ROI in previous roles. Numbers speak louder than words!
Be Authentic:Let your personality shine through in your application. We value creativity and a proactive mindset, so don’t hesitate to share your unique approach to performance marketing and how you can make an impact at Fresha.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Fresha
✨Know Your Numbers
As a candidate for the Global Head of Paid Media & Growth, you need to be on top of your game with metrics. Brush up on key performance indicators like CAC, LTV, and ROAS. Be ready to discuss how you've optimised these in past roles and how you plan to do it at Fresha.
✨Showcase Your Leadership Skills
Fresha is looking for someone who can manage and develop an in-house team. Prepare examples of how you've successfully led teams in the past, especially in fast-paced environments. Highlight your collaborative approach and how you’ve influenced strategy across departments.
✨Be Creative with Campaigns
This role requires a creative mindset, so think about innovative campaigns you've executed. Bring ideas to the table that could work for Fresha, especially in leveraging platforms like TikTok and Instagram. Show them you’re not just data-driven but also have a flair for impactful marketing.
✨Prepare for Stakeholder Engagement
You’ll need to present insights to senior stakeholders, so practice articulating your thoughts clearly and confidently. Use past experiences where you’ve influenced decisions through data storytelling. Make sure you can convey complex information in a straightforward manner.
