At a Glance
- Tasks: Own and manage specific areas of the B2B CRM programme, ensuring smooth messaging flows.
- Company: Join Fresha, the AI-powered OS for beauty and wellness, trusted globally.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with excellent collaboration opportunities across teams.
- Why this job: Make an impact in the beauty industry while developing your CRM skills.
- Qualifications: Experience with CRM tools, strong copywriting skills, and a solutions-driven mindset.
The predicted salary is between 29700 - 36300 £ per year.
The AI-powered OS for beauty, wellness and self-care.
About Fresha: Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with intuitive business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
What you will be doing:
- Owning Defined CRM Areas – You'll take full ownership of specific, well-defined areas of the B2B CRM programme (for example, reactivation or growing wallet share), managing them end-to-end.
- Managing Messaging Flows – You'll build and maintain messaging flows and logic charts within HubSpot, working with the CRM Manager to keep segmentation and automation running smoothly.
- Copywriting & Chart Analysis – You'll write clear, on-brand copy for newsletters, feature announcements, and CRM campaigns, and be comfortable reading and interpreting performance charts to guide your work.
- Calendar & Volume Management – You'll help manage the CRM sending calendar and coordinate the volume and timing of feature announcements and messages, keeping momentum even during high-volume periods.
- Cross-Functional Collaboration – You'll work closely with Marketing, Customer Experience, and Product teams to design and deliver ad hoc communications and automated workflows that support partner engagement and conversion.
- Learning HubSpot In Depth – You'll build genuine proficiency in HubSpot's Marketing Hub, learning best practices and CRM logic from the CRM Manager as you grow into greater ownership over time.
- Process & Best Practices – You'll follow CRM best practices, keeping campaigns aligned with data hygiene standards and compliance requirements.
- Reporting & Insights – You'll track the performance of your owned campaigns and prepare regular updates for the CRM Manager, sharing learnings and ideas for improvement.
This list is not exhaustive and there may be other activities you are required to deliver.
What we look for:
- Exposure to CRM tools, ideally HubSpot; hands-on experience with Braze is a plus but not required.
- The right attitude above all: an entrepreneurial, solutions-driven mindset with a genuine interest in CRM and a strong sense of ownership.
- Comfort reading and interpreting data charts, and translating them into clear next steps.
- Strong copywriting skills and the ability to write in a clear, on-brand tone for different audiences.
- Basic knowledge of HTML is a plus.
- Good communication skills, with the confidence to work closely with a small, fast-moving team.
- Ability to build strong working relationships across Marketing, Customer Experience, and Product.
- Comfortable working in a fast-paced environment with shifting priorities and multiple deadlines.
This is an in-person role, based in our office.
Reporting & Interview Process:
- You'll report directly to the Head of Product.
- The interview process has two stages: the first with the Product Manager, including a practical CRM task; the second with the Head of Product and CRM Manager to assess culture fit and core skills.
CRM Executive employer: Fresha
Fresha is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Remote Business Development Manager role in Belfast. With a focus on employee growth and autonomy, Fresha offers a unique opportunity to make a significant impact in a fast-paced environment while enjoying the flexibility of remote work. The company prioritises collaboration and provides comprehensive support, ensuring that employees have the tools and resources needed to thrive in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Fresha. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Fresha before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Fresha:Your cover letter is your chance to shine! Tell us why you want to work at Fresha specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Fresha!
How to prepare for a job interview at Fresha
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
