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For Companies At a Glance
- Tasks: Manage and enhance the Fresh Direct website to boost customer engagement and sales.
- Company: Join Fresh Direct, the UK's leading wholesale greengrocer, as part of Sysco GB.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Why this job: Be at the forefront of digital transformation in a dynamic and innovative environment.
- Qualifications: Experience in digital marketing and strong understanding of website metrics required.
- Other info: Collaborative culture with a focus on creativity and impactful projects.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Digital Marketing Manager
Remote (need to be commutable distance to Ashford)
Competitive salary
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.
This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.
What you’ll be doing:
- Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
- Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
- Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
- Collaborate with design and development teams to implement UX/UI improvements
- Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
What we are looking for:
- Proven experience within Digital Marketing and demonstratable knowledge of core principles
- Excellent understanding and experience of website metrics and best practices
- Data and insight driven – with ability to interpret to make meaningful change
- Good understanding of CMS systems and other related tools – ideally SAP Hybris
- Good at handling time-sensitive projects and working to deadlines
- Good level of understanding of digital marketing channels i.e. PPC, social, display, email
- Fundamental understanding of SEO
- Comfortable working within a matrix environment
- Excellent relationship builder – both internally and with third-party agencies
- Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
- Excellent interpersonal, communication and influencing skills
- Ability to work to tight deadlines, manage multiple priorities and project timelines
Digital Marketing Manager employer: Fresh Direct
Contact Detail:
Fresh Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might know about opportunities at Fresh Direct. A friendly chat can sometimes lead to a foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes in digital marketing. This is your chance to shine and demonstrate how you can drive engagement and conversion.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of CMS systems and digital marketing channels. Be ready to discuss how you can leverage these tools to enhance Fresh Direct's online presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Fresh Direct team.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with CMS systems and digital marketing channels like PPC and SEO, as these are key for us at Fresh Direct.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can contribute to our exciting transformation at Fresh Direct. Be sure to mention specific projects or achievements that align with the job description.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your experience with analytics tools like GA4 and Google Tag Manager. Share examples of how you've used data to drive meaningful changes in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board for this exciting journey with Fresh Direct!
How to prepare for a job interview at Fresh Direct
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, SEO, and CMS systems like SAP Hybris. Be ready to discuss specific campaigns you've worked on and how they drove results. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Analytical Skills
Since this role involves a lot of data interpretation, come prepared with examples of how you've used analytics tools like Google Analytics or Looker Studio to drive decisions. Talk about how you’ve monitored performance and made changes based on insights – it’ll impress them!
✨Demonstrate Your Project Management Skills
This job requires juggling multiple projects and deadlines, so be ready to share how you manage your time effectively. Discuss any tools or methods you use to keep track of tasks and ensure timely delivery. They’ll want to see that you can handle the pressure!
✨Build Rapport and Communicate Well
As a Digital Marketing Manager, you'll need to collaborate with various teams. Practice your communication skills and think of examples where you've successfully built relationships with colleagues or third-party agencies. Being personable can set you apart from other candidates!