At a Glance
- Tasks: Manage and enhance the Fresh Direct website to boost customer engagement and sales.
- Company: Join Fresh Direct, the UK's leading wholesale greengrocer, as they transform their digital presence.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Collaborative team culture with exciting projects and career advancement potential.
- Why this job: Be at the forefront of digital transformation in a dynamic and innovative environment.
- Qualifications: Experience in digital marketing and strong knowledge of website metrics and CMS.
The predicted salary is between 36000 - 60000 £ per year.
Digital Marketing Manager
Remote (need to be commutable distance to Ashford)
Competitive salary
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.
This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.
What you’ll be doing:
- Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
- Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
- Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
- Collaborate with design and development teams to implement UX/UI improvements
- Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
What we are looking for:
- Proven experience within Digital Marketing and demonstratable knowledge of core principles
- Excellent understanding and experience of website metrics and best practices
- Data and insight driven – with ability to interpret to make meaningful change
- Good understanding of CMS systems and other related tools – ideally SAP Hybris
- Good at handling time-sensitive projects and working to deadlines
- Good level of understanding of digital marketing channels i.e. PPC, social, display, email
- Fundamental understanding of SEO
- Comfortable working within a matrix environment
- Excellent relationship builder – both internally and with third-party agencies
- Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
- Excellent interpersonal, communication and influencing skills
- Ability to work to tight deadlines, manage multiple priorities and project timelines
Digital Marketing Manager in Chesterfield employer: Fresh Direct
Fresh Direct, part of Sysco GB, is an exceptional employer that champions innovation and growth in the digital marketing landscape. With a competitive salary and a focus on employee development, we foster a collaborative work culture that encourages creativity and professional advancement. Located near Ashford, our remote-friendly environment allows for flexibility while being part of a transformative journey to redefine customer engagement in the wholesale greengrocer sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Chesterfield
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We think you need these skills to ace Digital Marketing Manager in Chesterfield
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Fresh Direct, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Fresh Direct and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Fresh Direct
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Fresh Direct might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
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Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Fresh Direct.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
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Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
