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For Companies At a Glance
- Tasks: Manage and enhance the Fresh Direct website to boost customer engagement and sales.
- Company: Join Fresh Direct, the UK's leading wholesale greengrocer, as part of Sysco GB.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and impactful projects.
- Why this job: Be at the forefront of digital transformation in a dynamic and innovative environment.
- Qualifications: Experience in digital marketing and strong understanding of website metrics required.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Digital Marketing Manager
Remote (need to be commutable distance to Ashford)
Competitive salary
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.
This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.
What you’ll be doing:
- Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
- Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
- Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
- Collaborate with design and development teams to implement UX/UI improvements
- Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
What we are looking for:
- Proven experience within Digital Marketing and demonstratable knowledge of core principles
- Excellent understanding and experience of website metrics and best practices
- Data and insight driven – with ability to interpret to make meaningful change
- Good understanding of CMS systems and other related tools – ideally SAP Hybris
- Good at handling time-sensitive projects and working to deadlines
- Good level of understanding of digital marketing channels i.e. PPC, social, display, email
- Fundamental understanding of SEO
- Comfortable working within a matrix environment
- Excellent relationship builder – both internally and with third-party agencies
- Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
- Excellent interpersonal, communication and influencing skills
- Ability to work to tight deadlines, manage multiple priorities and project timelines
Digital Marketing Manager employer: Fresh Direct
Contact Detail:
Fresh Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Fresh Direct or similar companies. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing projects. Whether it’s a successful campaign or a website you’ve optimised, having tangible evidence of your work can really impress potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CMS systems and analytics tools. Be ready to discuss how you’ve used these in past roles to drive results. We want to see your passion for digital marketing shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with CMS systems and digital marketing channels like PPC and SEO. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our exciting transformation at Fresh Direct. Keep it engaging and relevant to the job description.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics tools like Google Analytics or Tag Manager in your previous roles. We love seeing how you've made meaningful changes based on insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Fresh Direct
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, SEO, and CMS systems like SAP Hybris. Be ready to discuss how you've used these tools in past roles and how they can benefit the Fresh Direct website.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools like GA4 and Google Tag Manager. Think of specific examples where you've used data to drive decisions or improve website performance, as this will show your data-driven mindset.
✨Demonstrate Your Project Management Skills
Since the role involves handling time-sensitive projects, be ready to share examples of how you've successfully managed multiple priorities and met tight deadlines in previous positions. Highlight any tools or methods you use to stay organised.
✨Build Rapport with the Interviewers
Remember, excellent interpersonal skills are key! Engage with your interviewers, ask insightful questions about their digital transformation journey, and express genuine interest in their goals. This will help you stand out as a great fit for the team.