At a Glance
- Tasks: Manage and enhance the Fresh Direct website to boost customer engagement and sales.
- Company: Join Fresh Direct, the UK's leading wholesale greengrocer, as part of Sysco GB.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and impactful projects.
- Why this job: Be at the forefront of digital transformation in a dynamic and innovative environment.
- Qualifications: Experience in digital marketing and strong understanding of website metrics required.
The predicted salary is between 36000 - 60000 £ per year.
Digital Marketing Manager
Remote (need to be commutable distance to Ashford)
Competitive salary
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.
This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.
What you’ll be doing:
- Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
- Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
- Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
- Collaborate with design and development teams to implement UX/UI improvements
- Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
What we are looking for:
- Proven experience within Digital Marketing and demonstratable knowledge of core principles
- Excellent understanding and experience of website metrics and best practices
- Data and insight driven – with ability to interpret to make meaningful change
- Good understanding of CMS systems and other related tools – ideally SAP Hybris
- Good at handling time-sensitive projects and working to deadlines
- Good level of understanding of digital marketing channels i.e. PPC, social, display, email
- Fundamental understanding of SEO
- Comfortable working within a matrix environment
- Excellent relationship builder – both internally and with third-party agencies
- Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
- Excellent interpersonal, communication and influencing skills
- Ability to work to tight deadlines, manage multiple priorities and project timelines
Digital Marketing Manager in Stevenage employer: Fresh Direct
Fresh Direct, part of Sysco GB, is an exceptional employer that champions innovation and growth in the digital marketing landscape. With a competitive salary and a commitment to employee development, we foster a collaborative work culture that encourages creativity and professional advancement. Located within commutable distance to Ashford, our team enjoys the unique advantage of working remotely while being part of a transformative journey that positions us as the UK's leading wholesale greengrocer.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Stevenage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fresh Direct and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fresh Direct are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fresh Direct on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fresh Direct. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Stevenage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fresh Direct. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fresh Direct:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fresh Direct’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fresh Direct
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fresh Direct will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fresh Direct, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
