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For Companies At a Glance
- Tasks: Manage and enhance the Fresh Direct website to boost customer engagement and sales.
- Company: Join Fresh Direct, the UK's leading wholesale greengrocer, as part of Sysco GB.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Be at the forefront of digital transformation in a dynamic and innovative environment.
- Qualifications: Experience in digital marketing and strong knowledge of website metrics and CMS.
- Other info: Collaborative culture with a focus on creativity and impactful projects.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Digital Marketing Manager
Remote (need to be commutable distance to Ashford)
Competitive salary
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.
This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.
What you’ll be doing:
- Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
- Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
- Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
- Collaborate with design and development teams to implement UX/UI improvements
- Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
What we are looking for:
- Proven experience within Digital Marketing and demonstratable knowledge of core principles
- Excellent understanding and experience of website metrics and best practices
- Data and insight driven – with ability to interpret to make meaningful change
- Good understanding of CMS systems and other related tools – ideally SAP Hybris
- Good at handling time-sensitive projects and working to deadlines
- Good level of understanding of digital marketing channels i.e. PPC, social, display, email
- Fundamental understanding of SEO
- Comfortable working within a matrix environment
- Excellent relationship builder – both internally and with third-party agencies
- Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
- Excellent interpersonal, communication and influencing skills
- Ability to work to tight deadlines, manage multiple priorities and project timelines
Digital Marketing Manager employer: Fresh Direct
Contact Detail:
Fresh Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Fresh Direct or similar companies. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital marketing projects. Include metrics and results to demonstrate how you've driven engagement and conversions in the past. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of CMS systems and analytics tools like GA4. Be ready to discuss how you’ve used these in previous roles to enhance website performance and customer experience.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can leave a lasting impression. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with CMS systems, digital marketing channels, and any relevant metrics you've worked with. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our transformation at Fresh Direct. Be sure to mention specific projects or achievements that showcase your expertise.
Showcase Your Data Skills: Since this role is data-driven, make sure to include examples of how you've used analytics tools like GA4 or Google Tag Manager in your previous roles. We love seeing candidates who can interpret data to drive meaningful changes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Fresh Direct
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, SEO, and email marketing. Be ready to discuss how you've used these channels in past roles and the results you've achieved. This will show that you're not just familiar with the concepts but can also apply them effectively.
✨Familiarise Yourself with CMS Tools
Since the role involves working with CMS systems, particularly SAP Hybris, it’s crucial to understand how they work. If you have experience with similar tools, be prepared to share specific examples of how you’ve managed content and implemented changes to improve website performance.
✨Data is Your Best Friend
Get comfortable with analytics tools like Google Analytics 4 and Google Tag Manager. Be ready to talk about how you've used data to drive decisions in your previous roles. Highlight any specific metrics you’ve tracked and how they influenced your marketing strategies.
✨Show Off Your Collaboration Skills
This role requires working closely with various teams, so be prepared to discuss how you've successfully collaborated in the past. Share examples of how you’ve built relationships with colleagues or third-party agencies to achieve common goals, especially in a remote setting.