At a Glance
- Tasks: Manage and enhance the Fresh Direct website to boost customer engagement and sales.
- Company: Join Fresh Direct, the UK's leading wholesale greengrocer, as they transform their digital presence.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Collaborative team culture with exciting projects and career advancement potential.
- Why this job: Be at the forefront of digital transformation in a dynamic and innovative environment.
- Qualifications: Experience in digital marketing and strong knowledge of website metrics and CMS.
The predicted salary is between 36000 - 60000 € per year.
Digital Marketing Manager
Remote (need to be commutable distance to Ashford)
Competitive salary
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.
This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.
What you’ll be doing:
- Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
- Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
- Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
- Collaborate with design and development teams to implement UX/UI improvements
- Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
What we are looking for:
- Proven experience within Digital Marketing and demonstratable knowledge of core principles
- Excellent understanding and experience of website metrics and best practices
- Data and insight driven – with ability to interpret to make meaningful change
- Good understanding of CMS systems and other related tools – ideally SAP Hybris
- Good at handling time-sensitive projects and working to deadlines
- Good level of understanding of digital marketing channels i.e. PPC, social, display, email
- Fundamental understanding of SEO
- Comfortable working within a matrix environment
- Excellent relationship builder – both internally and with third-party agencies
- Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
- Excellent interpersonal, communication and influencing skills
- Ability to work to tight deadlines, manage multiple priorities and project timelines
Digital Marketing Manager in Cheltenham employer: Fresh Direct
Fresh Direct, part of Sysco GB, is an exceptional employer that champions innovation and growth in the digital marketing space. With a competitive salary and a commitment to employee development, we foster a collaborative work culture that encourages creativity and professional advancement. Located within commutable distance to Ashford, our team enjoys the flexibility of remote work while being at the forefront of transforming the UK's wholesale greengrocer landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Fresh Direct or similar companies. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing projects. Whether it’s a successful PPC campaign or a website you’ve optimised, having tangible examples can really set you apart during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of CMS systems and analytics tools. Be ready to discuss how you’ve used data to drive decisions in past roles – it’s all about showing you can make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Marketing Manager in Cheltenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with CMS systems and digital marketing channels like PPC and SEO. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our exciting transformation at Fresh Direct. Keep it engaging and relevant to the job description.
Showcase Your Data Skills:Since this role is data-driven, make sure to mention any experience you have with analytics tools like GA4 or Google Tag Manager. We love candidates who can interpret data to drive meaningful changes, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you in the loop for this exciting opportunity!
How to prepare for a job interview at Fresh Direct
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, SEO, and email marketing. Be ready to discuss specific campaigns you've worked on and how they drove results. This shows you're not just familiar with the terms but can actually apply them.
✨Familiarise Yourself with CMS Tools
Since the role involves working with CMS systems, particularly SAP Hybris, it’s crucial to understand how these platforms work. If you have experience with any CMS, be prepared to share examples of how you’ve used it to enhance website performance or customer engagement.
✨Data is Your Best Friend
Get comfortable with analytics tools like Google Analytics 4 and Google Tag Manager. Be ready to explain how you've used data to inform decisions in past roles. Highlight any specific metrics you tracked and how they influenced your strategies.
✨Show Off Your Collaboration Skills
This role requires working closely with various teams, so be prepared to discuss how you’ve successfully collaborated in the past. Share examples of how you’ve built relationships with colleagues or third-party agencies to achieve common goals.
