Area Sales Manager

Area Sales Manager

Aylesford Full-Time 30700 - 47000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive sales in your area by building relationships and growing customer accounts.
  • Company: Join kff, a family-oriented food wholesaler part of Sysco, the largest foodservice provider globally.
  • Benefits: Enjoy a competitive salary, uncapped bonuses, a company car or travel allowance, and remote work options.
  • Why this job: Be part of an ambitious team with growth opportunities in a diverse and inclusive culture.
  • Qualifications: Sales experience is preferred; a passion for food and strong relationship-building skills are essential.
  • Other info: We celebrate diversity and focus on your potential, not just your CV.

The predicted salary is between 30700 - 47000 £ per year.

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Up to £38,500 + uncapped bonus potential, company car or travel allowance & home-based contract

Kff is a regional food wholesaler with around 250 colleagues based near Maidstone, Kent. We are part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. kff has a family feel with a close-knit team, supplying both local pub and restaurant customers as well as delivering direct to the caterer.

Here at kff we’ve got ambitious growth plans and we are looking for Area Sales Managers who will be responsible for winning and maximising independent foodservice business in your area. So if you love working out in the field as well as having the opportunity to grow your own career as part of the biggest and best Foodservice companies, then kff is the place for you.

What you will be doing:

You will be solely responsible for the success of your own territory by achieving the following:

  • Gain, grow and retain customers delivering profitable volume growth Vs targets
  • Research your target audience and opportunities in your territory.
  • Build and leverage strong customer relationships with your territory and community through constant selling, face to face meetings and understanding the customer needs
  • Onboard new customers effectively & successfully whilst ensuring close working relationships with existing accounts and track activity.
  • Effectively partner your customers to understand their plans for growth, adding value, offering a wide range of practical solutions and products.
  • Understand competitor activity & proposals, ensuring you are always offering your customers the best local solutions

What we are looking for:

We are looking for someone who has the ability to not only win new business but also maximise sales through our existing customers. Ideally, you’ll be commercially astute, technically proficient in excel and building and maintaining relationships.Not to mention, you must have a desire for sales!It would also be great if you had a food background, but this is not essential.

We’re not just looking for a good fit, we want people who help to make us even better. We’re passionate about creating an inclusive workplace that celebrates and values diversity. We don’t want you to ‘fit’ our culture, we want you to define it. Bring your whole self to work.

Additional Information

At kff everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at kff and we recognise that kff can only thrive when everyone feels they belong. We\’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.

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Area Sales Manager employer: Fresh Direct

At kff, we pride ourselves on being an excellent employer, offering a supportive and inclusive work culture that values diversity and individual contributions. With ambitious growth plans and a commitment to employee development, our Area Sales Managers enjoy uncapped bonus potential, a company car or travel allowance, and the opportunity to thrive in a close-knit team environment near Maidstone, Kent. Join us to not only advance your career but also to be part of a family-oriented company that celebrates your unique talents and fosters meaningful relationships with customers.
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Contact Detail:

Fresh Direct Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with the local foodservice market in your area. Understanding the key players, trends, and customer needs will give you a significant edge when discussing potential opportunities during interviews.

✨Tip Number 2

Network with professionals in the foodservice industry. Attend local events or join relevant online groups to connect with others in the field. This can help you gain insights and potentially get referrals that could lead to job opportunities.

✨Tip Number 3

Prepare to discuss your sales strategies and successes in detail. Be ready to share specific examples of how you've gained and retained customers in previous roles, as this will demonstrate your ability to meet the expectations of the Area Sales Manager position.

✨Tip Number 4

Showcase your understanding of kff's values and culture during your interactions. Highlight how your personal values align with their commitment to diversity and inclusion, as this will resonate well with the hiring team.

We think you need these skills to ace Area Sales Manager

Sales Strategy Development
Customer Relationship Management
Market Research
Negotiation Skills
Communication Skills
Excel Proficiency
Territory Management
Problem-Solving Skills
Networking Skills
Commercial Acumen
Time Management
Adaptability
Team Collaboration
Understanding of Foodservice Industry

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales and customer relationship management. Emphasise any achievements in winning new business or maximising sales with existing customers, as these are key aspects of the Area Sales Manager role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your understanding of the foodservice industry. Mention how your skills align with kff's values and their commitment to diversity and inclusion.

Showcase Your Research Skills: In your application, demonstrate your ability to research target audiences and market opportunities. Provide examples of how you've successfully identified and capitalised on growth opportunities in previous roles.

Highlight Relationship Building: Discuss your experience in building and maintaining strong customer relationships. Use specific examples to illustrate how you have effectively partnered with clients to understand their needs and deliver tailored solutions.

How to prepare for a job interview at Fresh Direct

✨Research the Company

Before your interview, take some time to learn about kff and its position within the foodservice industry. Understand their values, mission, and recent developments. This will not only help you answer questions more effectively but also show your genuine interest in the company.

✨Demonstrate Your Sales Skills

Be prepared to discuss specific examples of how you've successfully gained and retained customers in previous roles. Highlight your ability to build relationships and understand customer needs, as these are crucial for the Area Sales Manager position.

✨Showcase Your Commercial Acumen

Since the role requires a commercially astute individual, be ready to discuss how you analyse market trends and competitor activity. Share insights on how you can leverage this knowledge to benefit kff and its customers.

✨Emphasise Inclusivity and Team Spirit

kff values diversity and inclusivity, so be sure to express your commitment to fostering a positive workplace culture. Share experiences where you've contributed to team success and how you can help define the company culture moving forward.

Area Sales Manager
Fresh Direct
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  • Area Sales Manager

    Aylesford
    Full-Time
    30700 - 47000 £ / year (est.)

    Application deadline: 2027-08-24

  • F

    Fresh Direct

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