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For Companies At a Glance
- Tasks: Drive sales growth by managing accounts and hunting for new business opportunities.
- Company: Join Fresh Direct, a leader in foodservice with a local touch.
- Benefits: Competitive salary, bonuses, company car, and generous holiday allowance.
- Why this job: Make an impact in a fast-paced environment while working with iconic UK brands.
- Qualifications: Strong sales skills, data proficiency, and a positive, driven attitude.
- Other info: Diverse and inclusive culture where your unique talents are celebrated.
The predicted salary is between 42500 - 65000 £ per year.
Location: Birmingham/Manchester
Salary: £42,500 (dependent on experience) plus commission OTE £50k - £65k
Company Car or Car Allowance + Excellent Company Benefits
Join a world‑class leader in foodservice with the personal touch of a local team. Fresh Direct, part of the Sysco group, is seeking a Sales Manager to drive profitable growth across our local and regional customer base, working with iconic UK restaurants, hotels and pubs.
What you will be doing
- Manage and grow a portfolio of existing accounts while consistently identifying and converting new business opportunities.
- Report weekly on performance, progress and key challenges.
- Work with the commercial team to set and implement pricing strategies to meet or exceed margin expectations.
- Track KPIs against sales targets and lead regular performance reviews.
- Collaborate with depot operations and transport teams to ensure an excellent end‑to‑end customer experience.
About you
- Strong ability to both "hunt" for new business and "farm" existing relationships.
- Effective across all internal departments and external stakeholders.
- Confident with sales data, budgets and margin analysis.
- Driven, positive and able to thrive in a fast‑paced environment.
- Proficient in Excel and PowerPoint.
Benefits
- Competitive salary with bonus and company car.
- Discounts on award‑winning food products.
- Generous holiday allowance + purchase options.
- Recognition awards and incentives.
- Pension plan.
- Extensive career development opportunities within Sysco.
Additional Information
At Fresh Direct everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships.
Sales Manager in Birmingham employer: Fresh Direct (UK)
Contact Detail:
Fresh Direct (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the foodservice industry and let them know you're on the hunt for a Sales Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching Fresh Direct and understanding their values. Show them how your skills in hunting for new business and farming existing relationships align with their mission. We want to see your passion shine through!
✨Tip Number 3
Practice your pitch! Be ready to discuss your past successes in managing accounts and driving sales growth. Use specific examples that highlight your ability to track KPIs and collaborate with teams, as these are key to the Sales Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that Sales Manager position!
We think you need these skills to ace Sales Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Manager role. Highlight your experience in managing accounts and driving new business, as well as any relevant achievements that showcase your ability to thrive in a fast-paced environment.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about foodservice and how your skills align with our values. Don’t forget to mention your proficiency in Excel and PowerPoint, as these are key for the role.
Showcase Your Data Skills: Since we’re looking for someone confident with sales data and margin analysis, make sure to include examples of how you've used data to drive decisions in your previous roles. This will help us see your analytical side!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Fresh Direct (UK)
✨Know Your Numbers
As a Sales Manager, you'll need to be confident with sales data and KPIs. Brush up on your understanding of margin analysis and be ready to discuss how you've used data to drive sales in the past. This will show that you can not only manage existing accounts but also identify new business opportunities effectively.
✨Showcase Your Hunting and Farming Skills
Prepare examples that highlight your ability to both 'hunt' for new business and 'farm' existing relationships. Think of specific instances where you've successfully converted leads into clients or nurtured long-term partnerships. This will demonstrate your versatility and effectiveness in different sales scenarios.
✨Collaborate Like a Pro
Since the role involves working closely with various teams, be ready to discuss how you've collaborated with others in previous roles. Share stories that illustrate your ability to work across departments, especially with operations and transport teams, to ensure a seamless customer experience.
✨Embrace the Company Culture
Fresh Direct values diversity and inclusion, so it's important to express your alignment with these values during the interview. Be prepared to talk about how you can contribute to defining the company culture and how your unique talents can enhance the team dynamic.
