Marketing Manager

About Fresenius Kabi: Fresenius Kabi is a global healthcare company that specialises in lifesaving medicines and technologies for infusion, transfusion, and clinical nutrition. With a strong focus on innovation and patient care, we are committed to improving the quality of life for patients around the world.

Position Overview: We are seeking an experienced Marketing Manager to lead the marketing activities for our infusion systems and transfusion solutions business segments. The Marketing Manager will play a pivotal role in driving brand awareness, developing marketing strategies, and executing campaigns to promote our innovative infusion systems and transfusion solutions across the UK market. The role is home/field-based with national travel.

Key Responsibilities:

• Develop comprehensive marketing strategies aligned with business objectives to drive brand visibility and market penetration for Fresenius Kabi's infusion systems and monitoring solutions products.
• Define and communicate clear value propositions for infusion systems and monitoring solutions products, ensuring consistent branding and messaging across all marketing channels.
• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, providing insights to inform marketing strategies and product development.
• Plan, execute, and evaluate integrated marketing campaigns across various channels including digital, print, events, and social media to effectively reach target audiences and generate leads.
• Collaborate closely with cross‑functional teams including Sales, Product Management, and Medical Affairs to develop marketing collateral, sales tools, and educational materials to support the sales process.
• Develop and maintain strong relationships with key opinion leaders, healthcare professionals, and industry stakeholders to gather feedback, drive advocacy, and foster collaboration.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI and achieve business objectives.
• Track and analyse marketing metrics and KPIs to measure campaign effectiveness, identify areas for improvement, and make data‑driven decisions to optimise marketing initiatives.
• Ensure all marketing activities comply with relevant regulations and industry standards, maintaining a high standard of ethical conduct and integrity in all marketing practices.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Experience of marketing within the healthcare industry.
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Excellent communication, presentation, and interpersonal skills.
• Strategic thinker with strong analytical abilities and a results‑driven mindset.
• Ability to thrive in a fast‑paced, dynamic environment and effectively manage multiple projects simultaneously.
• Knowledge of regulatory requirements and compliance standards in healthcare marketing.

Why Join Fresenius Kabi?

• Opportunity to work for a global leader in healthcare with a strong commitment to innovation and patient care.
• Collaborative and inclusive work culture that values diversity and fosters professional growth and development.
• Competitive compensation package including salary, car/car allowance, bonus, private healthcare, pension and other benefits.
• Flexible working arrangements and opportunities for career advancement within a dynamic and growing organisation.

If you are passionate about making a difference in healthcare and have the skills and experience to drive the success of our infusion and transfusion business in the UK market, we invite you to join our team at Fresenius Kabi. Apply now and be part of our journey to transform patient care through innovation and excellence.

EEO Statement: We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.