At a Glance
- Tasks: Manage community relationships and drive brand visibility through creative storytelling.
- Company: FRESCOBOL CARIOCA, a vibrant brand inspired by Rio's beach culture.
- Benefits: Flexible working, annual bonuses, product allowance, and generous staff discounts.
- Other info: Enjoy summer hours and the chance to work from anywhere.
- Why this job: Join a passionate team and make a real impact in a dynamic community.
- Qualifications: 5+ years in PR or community management with strong networking skills.
The predicted salary is between 36000 - 60000 £ per year.
FRESCOBOL CARIOCA honours the Brazilian beach sport, frescobol, born in 1945 on Rio de Janeiro's Copacabana beach. Echoing the spirit of its origin, the brand brings together signature handcrafted bats and hand‐drawn prints to create ready‐to‐wear, swimwear and accessories that honour Rio's vibrant beach‐to‐city lifestyle. Inspired by Rio de Janeiro, we believe summer is more than a season; summering is a mindset. A balance of sea & city, leisure & spontaneity, unhurried experiences – a serene game of frescobol with no mandated beginning or end. It's not a place or a plan, but a way of being, lived and quietly passed on.
About The Role
Acting as the connective force between brand, community and cultural influence, this role transforms our brand narrative into real‐world momentum through meaningful relationships and high‐impact advocacy, driving visibility, desirability and loyalty through press, creators, cultural connectors and VIP channels. This is a hands‐on, executional role responsible for delivering excellence across all community touchpoints.
Key Responsibilities
- Community Management
- Manage and grow relationships across our key opinion leader network.
- Own all day‐to‐day community interaction across channels: WhatsApp, Instagram, PR inbox and inbound enquiries.
- Launch and run our WhatsApp community: weekly content, early product previews, priority customer support, founder updates, exclusive access moments.
- Support personalised communication to top customers to deepen loyalty and retention.
- Coordinate VIP perks and invites to showroom, activations or cultural events.
- Organic & Paid Partnerships
- Lead our organic and paid gifting workflow from outreach to delivery.
- Build targeted gifting lists across cultural networks, visibility KOLs, stylists and press.
- Track all gifted product, captured content, impact and ROI indicators.
- Brief & manage paid creators during key storytelling moments.
- Coordinate content approvals, posting timelines and campaign deliverables.
- Maintain strong relationships with tastemakers and storytellers.
- Campaign Coordination
- Build and manage relationships with press, editors, stylists, talent managers and PR gatekeepers.
- Drive opportunities for brand coverage, product placement, stylist pulls and VIP celebrity dressing.
- Maintain PR calendars, press lists, and coverage trackers.
- Coordinate editor gifting and strategic seedings.
- Oversee press requests, samples, and product loans, maintaining an organised and efficient process.
Requirements
- Minimum 5 years experience in PR, community management, influencer marketing and/or advocacy roles.
- Strong network or ability to build networks across KOLs, press, stylists and cultural circles.
- Exceptional communicator: personable, responsive, tactful and relationship‐driven.
- Highly organised with strong operational follow‐through.
- Comfortable managing multiple moving pieces across gifting, PR, and community channels.
- Strong understanding of social, cultural and creator ecosystems. Experience running or moderating communities (WhatsApp, Discord, private IG) is a major plus.
What Success Looks Like
- A thriving WhatsApp community with consistent weekly engagement.
- High‐quality organic gifting output during each seasonal moment.
- Strong presence across press, stylists and cultural networks.
- Effective paid KOL storytelling around brand narratives and collaborations.
- A warm, active community and strong ecosystem of advocates.
Working with FRESCOBOL CARIOCA
- Be part of a small but ambitious team where your contributions have direct impact.
- Flexible working from home policy.
- Flexible working from abroad policy.
- Annual discretionary bonus.
- Annual product allowance.
- Generous staff discount.
- Cycle to work scheme.
- Summer hours.
Community Manager in London employer: Frescobol Carioca
FRESCOBOL CARIOCA is an exceptional employer that embodies the vibrant spirit of Rio de Janeiro, offering a unique opportunity for a Community Manager to thrive in a dynamic and creative environment. With a strong emphasis on employee growth, flexible working arrangements, and a culture that celebrates leisure and spontaneity, team members can expect meaningful contributions to the brand while enjoying generous benefits such as an annual product allowance and summer hours. Join us to connect with a passionate community and make a tangible impact in a company that values both its people and its mission.
StudySmarter Expert Advice🤫
We think this is how you could land Community Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Frescobol Carioca and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Frescobol Carioca are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Frescobol Carioca on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Frescobol Carioca. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Community Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Frescobol Carioca. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Frescobol Carioca:Show us that you’ve done your homework! In your application, briefly mention what you admire about Frescobol Carioca’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Frescobol Carioca
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Frescobol Carioca will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Frescobol Carioca, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
