Account Executive | ISV Segment | UK & Ireland

Shape the Future of ISV Growth at Frends. At Frends iPaaS, we're a Nordic-founded integration platform on a mission to make integrations fast, easy, and transparent. Recognized for the 3rd consecutive year in the Gartner® Magic Quadrant™ and winning G2 awards including "Fastest Time to Value" and "Easiest to Use," we’re proving that you don’t need Silicon Valley size to deliver world-class technology.

Frends already has a growing base of ISV (Independent Software Vendor) customers, and we see significant growth potential in this segment. To capture this momentum, we are ready to scale our dedicated ISV sales team. We’re looking for a results-driven sales professional to join rapidly growing Frends and play a vital role in shaping this strategic segment's growth in the UK, Ireland and beyond. You will be reporting directly to our ISV Sales Director.

You’ll experience world-class sales execution backed by Nordic values—ambitious targets, professional support, and a culture of transparency and trust, free of corporate politics.

This isn’t just another sales job. It’s a chance to:

• Scale the ISV segment and make an impact in a fast-growing tech product company
• Work with cutting-edge, modern AI-powered integration technology
• Win deals by keeping customer data in EU—a real advantage US players can’t provide
• Experience world-class sales execution with Nordic values—trust, autonomy, and transparency without corporate politics

The Role: As an ISV-focused Account Executive, you will drive new business acquisition within the Independent Software Vendor segment, focusing primarily on the UK and Ireland markets. You’ll work with technology companies who need integration capabilities—whether embedding Frends into their product offering, accelerating their development roadmap, or solving complex customer integration challenges.

You will be at the forefront of scaling the ISV segment, working with a proven product, strong ISV references, and an experienced Frends sales team, including your ISV Sales Director and technical solution architects.

What You’ll Do:

• Own the full ISV sales cycle – From prospecting technology companies to closing deals, driving new customer acquisition in the ISV segment in the UK and Ireland
• Engage product and technology leaders – Identify and speak with CTOs, VPs of Engineering, Product Managers, and technical decision-makers at SaaS platforms, vertical software providers, and technology vendors
• Build compelling business cases – Articulate how Frends accelerates time-to-market, reduces development costs, and enables ISVs to offer integration as a product feature
• Navigate technical sales – Collaborate with Solution Architects to demonstrate Frends' developer-friendly platform, API capabilities, and white-label potential through technical evaluations and POCs
• Develop your ISV territory strategy – Create and execute a go-to-market plan to maximize ISV pipeline and revenue, especially in the UK and Ireland
• Collaborate & Drive sales excellence – Apply MEDDIC, Challenger, and value-based selling methodologies while working closely with your ISV Sales Director, solution architects, product team, and broader sales organization

Competitive Compensation: Earn a fixed salary with performance-based, uncapped commission & benefits.

Work Flexibly: Enjoy modern, flexible working times and remote work with work-life balance.

World-Class Execution, Nordic Values: Combine ambitious sales performance with Nordic-rooted transparency, low hierarchy, and trust. You get professional support and high standards without corporate bureaucracy.

Get Things Done Mentality: No corporate politics or endless approvals.

A Product That Sells: Modern Microsoft-based technology stack with AI-powered features that technology companies trust. Low-code platform means shorter implementation times—and easier closes for you.

Visible Impact: Your wins directly shape Frends' market positioning and growth trajectory in the ISV segment. This isn’t being rep #247—this is scaling the foundation.

Nordic Leader, Global Challenger: Join one of the Nordics' top integration technology organizations with its own platform, Frends.

Thriving Integration Field: Join a vital and growing field of integrations where your skills make a difference—integrations keep the world spinning.

What You Bring:

• B2B SaaS sales expertise – 5+ years of success selling SaaS/PaaS software solutions to technology companies or enterprise customers, with a track record of new business acquisition and quota achievement
• Comfort with technical buyers – Experience engaging CTOs, VPs of Engineering, Product Managers, and technical decision-makers (ideally at software companies, but strong enterprise SaaS sales experience also valued)
• Understanding or curiosity about ISV challenges – You understand (or are eager to learn) how software companies build products, integration challenges they face, and how integration platforms create competitive advantage
• New business acquisition expertise – You thrive on outbound prospecting, building your own pipeline, and winning new logos in technology-driven markets with an unknown brand
• High-impact sales methodologies – Familiarity with MEDDIC, SPIN, Challenger Sales, or similar frameworks
• Technical knowledge & curiosity – Familiarity with SaaS/PaaS platforms, APIs, and integration technology, ideally iPaaS. Interest in how software companies build products
• Strong communication and collaboration skills – You can handle high-stakes conversations with technical and business stakeholders, and work effectively with Solution Architects
• Superb listening skills – You understand customer pain points, business drivers, and how platforms fit into strategic vision
• University degree strongly preferred

Bonus: Prior ISV sales experience, selling embedded solutions, white-label platforms, or developer-focused products. Experience in the UK and Ireland markets is valued.

Logistics: Based in Europe (UK, Ireland, Netherlands, Germany, Sweden, or similar preferred) with the ability to work remotely. Fluent in English; other European languages are a plus. Travel required occasionally for customer meetings, team gatherings, and key ISV events.

Ready to Shape the ISV Integration Future? We don’t expect fancy CVs or formal cover letters, but we hope you will contact us soon!

Additional Information:

• Start: Flexible based on your situation.
• Team collaboration: ISV sales team, Nordic Sales Team (Sweden, Finland, Norway, Denmark, Benelux, UK, DACH), Solution Architects, and Product team.
• Location: Remote work from Europe. Frends has offices in Espoo, Finland (HQ) and Stockholm, Sweden. You can visit the offices at your convenience to meet the Team Lead and team.
• Recruitment process: To ensure a smooth and informative process, you will meet our People Integrator, ISV Sales Director, team members, and CRO. Demo case and reference checks are included in the process.

Hear From Our Sales Team Members:

"I joined because I wanted to build something, not just hit a number. At Frends, my customer feedback goes straight to product. That’s incredibly motivating."

"The autonomy is real. My manager trusts me to manage my territory. No micromanagement, no BS—just clear expectations and support when I need it."

"The team support is incredible. When I need help with a deal, I can ping anyone—from product to our CRO—and get a response within hours."