Field Marketing Manager EMEA (French Speaking) MariaDB - Londres, Royaume-Uni in London

MariaDB is making a big impact on the world. Whether you're checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used every day. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people.

The Opportunity:

MariaDB powers applications used by billions. In the EMEA region, we need a hands‐on field marketer who converts regional focus into opportunity creation and deal momentum, blending events, Account‐Based Marketing (ABM), campaign orchestration, and AI‐driven relationship marketing. You'll be the marketing owner for EMEA, partnering closely with Sales, SDR, Product Marketing (PMM), and Partner/Channel Marketing to move named accounts from interest to committed evaluation and purchase.

Reports to: Senior Director, Demand Generation

Scope: EMEA (with a focus on key markets like UK, FR, DE, SE, UA, UAE), Enterprise and Mid‐Market

What You'll Do:

• Regional Plan & Ownership: Build and run the EMEA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud. Sequence initiatives by segment and vertical (e.g., financial services, retail/e‐commerce, telecom/media) aligned to regional sales goals and named account lists. Own the regional field budget; source and negotiate vendors and sponsorships; manage expenses.
• ABM & Account Orchestration: Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout. Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage.
• Events that Advance Deals: Own end‐to‐end execution of trade shows, executive dinners, roadshows, meetups, and virtual events. Standardize pre‐event activation (invites, sequences), on‐site capture (compliant, structured), and post‐event follow‐up (fast, persona‐relevant, multi‐channel).
• Modern B2B Programs: Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow‐up, and automated recap/next‐step summaries. Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently. Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency.
• Customer Evidence & Advocacy: Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals. Package proof for field use (slides, one‐pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.
• Campaign Localization: Localize global plays and create region‐specific programs. Tailor by vertical, ICP, and Personas. Partner with PMM to translate technical value into persona stories and align proof points, references, and enablement assets per vertical.
• Partner & Marketplace Motion: Collaborate with Partner & Channel stakeholders to align EMEA field activities with partner programs. Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co‐hosted events, co‐sell days, joint content).
• Sales/SDR Alignment: Run a weekly operating cadence with RVPs and first‐line managers; set clear handoffs with SDR leadership (definitions, follow‐up timing, dispositions, recycling) and maintain a tight closed loop.
• Measurement & Continuous Improvement: Be metrics‐driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings. Champion data hygiene and multi‐touch attribution; test, iterate, and scale what works.

What You'll Bring:

• You've owned field/regional marketing in EMEA and know how to turn plans into pipeline through events, ABM, and campaigns.
• You're ABM‐savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales.
• You live in the data: attribution‐aware, dashboard‐driven, and accountable for reporting and continuous improvement.
• You're hands‐on with Salesforce/Marketo, ABM and webinar platforms, data tools, and you use AI to prioritize accounts, personalize content, and accelerate follow‐up.
• You distinguish decision makers from practitioners and speak each persona's language.
• You're a go‐getter and problem solver, you spot gaps, propose solutions, and execute fast with a collaborative attitude.
• You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets, JIRA/Confluence, to build simple, efficient, clear processes that keep stakeholders aligned.
• You're fluent in French or German (required).

Nice to Have:

• Experience with database, cloud, or developer audiences; OSS/community programs; hyperscaler and SI/ISV motions; marketplace co‐sell.

Why Join Us?

You will be a key player in MariaDB's growth story, directly impacting our success in a critical market. We offer a competitive salary, comprehensive benefits, and the opportunity to work with a dynamic and innovative global team. If you are a strategic thinker with a passion for driving results and building strong relationships, we encourage you to apply.

Location & hours: Remote—UK or Hybrid London, England. If Hybrid, the expectation is to be in office 2‐3 days a week to ensure close collaboration with the EMEA Sales team.

What's in it for you? Impact the world of technology by pushing the boundaries of technology and business models, working at MariaDB, plc. Be part of a game‐changing organization that encourages outside‐the‐box thinking, values empowerment, and is truly shaping the future of the software industry. You'll be collaborating with high‐caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, 25 days paid annual leave (plus holidays) and a massive degree of flexibility and freedom, and more.

Equal Opportunity Employer: At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone. MariaDB does not sponsor work visas or relocation. Must be authorized to work in the UK. MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.