At a Glance
- Tasks: Lead digital marketing strategy to grow brand and engage consumers across Europe.
- Company: Join a leading international food manufacturer with a dynamic team.
- Benefits: Competitive salary, bonus, hybrid work, and great benefits.
- Other info: Fluent English required; other languages beneficial. Passion for food is a plus!
- Why this job: Make an impact in the FMCG industry while driving innovative digital strategies.
- Qualifications: Experience in digital marketing and team leadership essential; FMCG background preferred.
Location: London
Hybrid work 2 days a week in the office
Salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits
The company: A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets.
Main duties:
- Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.
- Develop and deliver the digital strategy supporting both brand and business growth.
- Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
- Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
- Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms.
- Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe.
- Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase.
- Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
- Drive the use of new digital technologies and AI to improve marketing performance and efficiency.
- Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
- Track digital performance and results using insights to improve campaigns and demonstrate impact.
The candidate:
- Fluent in English (written and spoken) essential.
- Fluent in Chinese / Mandarin or a European language beneficial but not a requirement.
- Experience in digital marketing as well as leading a team essential.
- Background within the FMCG industry highly sought after.
- Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM.
- Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
- Experience managing agencies, media partners and external suppliers.
- Excellent communication, interpersonal and stakeholder management skills.
- Passion for food and the food industry.
- Must have the right to work in the UK.
Digital Marketing Manager - FMCG in London employer: FRENCH SELECTION
As a leading international food manufacturer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development and growth opportunities, our team enjoys the flexibility of remote work combined with the excitement of travel across Germany, all while being supported by competitive salaries and comprehensive benefits. Join us to be part of a collaborative environment where your contributions directly impact our success in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - FMCG in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FRENCH SELECTION and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FRENCH SELECTION are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FRENCH SELECTION on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FRENCH SELECTION. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - FMCG in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FRENCH SELECTION. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FRENCH SELECTION:Show us that you’ve done your homework! In your application, briefly mention what you admire about FRENCH SELECTION’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FRENCH SELECTION
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FRENCH SELECTION will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FRENCH SELECTION, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
