At a Glance
- Tasks: Lead digital marketing strategy to grow brand and engage consumers across Europe.
- Company: A top international food manufacturer with a focus on innovation.
- Benefits: Competitive salary, bonuses, hybrid work, and fantastic benefits.
- Other info: Passion for food and excellent career growth opportunities await!
- Why this job: Make an impact in the FMCG sector while leading a dynamic digital team.
- Qualifications: Experience in digital marketing and team leadership essential.
The predicted salary is between 50000 - 50000 £ per year.
A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets.
Main duties:
- Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.
The role:
- Develop and deliver the digital strategy supporting both brand and business growth.
- Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
- Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
- Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms.
- Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe.
- Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase.
- Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
- Drive the use of new digital technologies and AI to improve marketing performance and efficiency.
- Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
- Track digital performance and results using insights to improve campaigns and demonstrate impact.
The candidate:
- Fluent in English (written and spoken) essential.
- Fluent in Chinese / Mandarin or a European language beneficial but not a requirement.
- Experience in digital marketing as well as leading a team essential.
- Background within the FMCG industry highly sought after.
- Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM.
- Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
- Experience managing agencies, media partners and external suppliers.
- Excellent communication, interpersonal and stakeholder management skills.
- Passion for food and the food industry.
- Must have the right to work in the UK.
The salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits.
Digital Marketing Manager - FMCG employer: FRENCH SELECTION
As a leading international food manufacturer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development and growth opportunities, our team enjoys the flexibility of remote work combined with the excitement of travel across Germany, all while being supported by competitive salaries and comprehensive benefits. Join us to be part of a collaborative environment where your contributions directly impact our success in the FMCG sector.
