FRENCH SELECTION (FS)
Digital Marketing Manager (FMCG)
Location: London
Hybrid work 2 days a week in the office
Salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits
Ref: 4339DM
The company:
A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets
Main duties:
- Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.
- Develop and deliver the digital strategy supporting both brand and business growth
- Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
- Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
- Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
- Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
- Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
- Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
- Drive the use of new digital technologies and AI to improve marketing performance and efficiency
- Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
- Track digital performance and results using insights to improve campaigns and demonstrate impact
The role:
- Develop and deliver the digital strategy supporting both brand and business growth
- Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
- Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
- Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
- Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
- Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
- Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
- Drive the use of new digital technologies and AI to improve marketing performance and efficiency
- Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
- Track digital performance and results using insights to improve campaigns and demonstrate impact
The candidate:
- Fluent in English (written and spoken) essential
- Fluent in Chinese / Mandarin or a European language beneficial but not a requirement
- Experience in digital marketing as well as leading a team essential
- Background within the FMCG industry highly sought after
- Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM
- Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
- Experience managing agencies, media partners and external suppliers
- Excellent communication, interpersonal and stakeholder management skills
- Passion for food and the food industry
- Must have the right to work in the UK
The salary:
between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits
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Digital Marketing Manager (FMCG) employer: French Selection UK
French Selection UK is an exceptional employer that values its employees by offering a hybrid working model, competitive salary, and a supportive work culture focused on collaboration and growth. With opportunities to engage with diverse European markets and develop strong customer relationships, employees can thrive in a dynamic environment that encourages professional development and personal fulfilment.
