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- Tasks: Lead the marketing strategy for Fremantle's scripted programmes and manage a dynamic marketing team.
- Company: Fremantle is a global entertainment powerhouse, creating content seen in over 180 countries.
- Benefits: Enjoy hybrid working, creative freedom, and the chance to shape global marketing campaigns.
- Why this job: Join a vibrant culture that values creativity and innovation in the entertainment industry.
- Qualifications: Experience in global marketing strategy and campaign execution for TV content is essential.
- Other info: This role is maternity cover, offering a unique opportunity to make an impact.
The predicted salary is between 48000 - 84000 £ per year.
Join to apply for the Head of Scripted Marketing role at Fremantle
Join to apply for the Head of Scripted Marketing role at Fremantle
Reports to Group Director of Global Marketing
FTC (Maternity Cover), Based at Stephen Street, London (hybrid )
Fremantle is a global content producer and distributor, creating entertainment, drama, films and documentaries watched in more than 180 countries and generating 40+ billion annual social views.
Fremantle’s Group Marketing function is responsible for supporting the marketing communications strategy of the company across programming, sales, and corporate reputation.
About the role
The Head of Scripted Marketing sits within Fremantle’s Group Marketing function and manages the launch and promotional marketing of scripted programmes and formats, either created by Fremantle and its production labels, or distributed on behalf of third parties.
The role works with Fremantle’s Global Drama and Commercial & International teams to identify priority titles and formats, and with production and distribution territories to provide marketing campaigns in support of sales and launches.
Within the Group Marketing function, the role works closely with the Head of Non-Scripted Marketing and the HeadofGlobalDramaandScriptedCommunications to promote Fremantle’s titles in a consistent and high-quality way. The role also works directly with Group Marketing’s Trade Marketing, Events, and Creative teams, as well as a range of external agency partners.
The role is responsible for managing the scripted marketing team, setting team strategy, ensuring project delivery and quality is maintained, and that the team’s development needs are met.
Key activities and responsibilities
- Setting and executing overall strategy for the approach to marketing Fremantle’s scripted priority programming across genres (drama, comedy) and business areas (formats, distribution).
- Line-managing the scripted marketing team, including day-to-day needs and development, and monitoring consistency and quality of their work.
- Campaign planning for new titles launches across formats and distribution, including positioning, budgeting, rollout timing, creative development, media planning and campaign and title performance measurement.
- Identifying commercial opportunities around Fremantle’s titles and proposing appropriate ways to activate opportunities in support of sales.
- Liaising with the Global Drama and Commercial and International teams to ensure a consistent and high-quality flow of information.
- Liaising with Fremantle’s production territory offices and distribution offices to ensure a consistent and high-quality flow of information.
- Liaising with the Group Marketing Trade Marketing team to ensure campaign activity aligns with commercial priorities.
- Working with external creative suppliers to agree briefs, budgets, and deliveries on commissioned projects, including maintaining relationships with a range of suppliers to ensure resource availability and competitive pricing.
- Collaborating with other heads-of-teams within Group Marketing to deliver consultancy and service across projects, corporate activity, events, sales, and post-sales support.
- Ensuring team processes are up-to-date and maintained and align with similar processes within the non-scripted marketing team.
- Evidenced experience of developing marketing strategy and executing campaigns for TV content on a global scale, for both new launches and in support of ongoing franchises.
- Understanding of the differences between marketing formats and marketing finished programmes and series.
- Awareness of cultural, geographic, and platform-driven TV market and marketing differences.
- Demonstrable ability to manage colleagues with different levels of experience and responsibility.
- Strong stakeholder management skills for direct team colleagues, wider business contacts, and external partners, at different levels of seniority.
- Ability to work across multiple simultaneous projects.
- Project management and budget management skills.
- Awareness of content industry trends including competitors and peers.
- Awareness of marketing trends and inspiration from relevant sources.
- Proficient in Office software and tools.
- Awareness of or experience in using AI tools and solutions to enhance output and streamline processes.
Fremantle is one of the world’s largest and most successful creators, producers and distributors of Entertainment, Drama & Film and Documentaries. Operating in 26 territories we are a proudly independent group of content creators. We produce and deliver high-quality multi-genre IP including some of the biggest entertainment formats, most watched international dramas, award winning films and hard-hitting documentaries, amplifying local stories on a global scale.
From Too Hot To Handle to Mosquito Coast,Game of TalentstoThe Hand of God,Farmer Wants A Wife to ‘Got Talent’, Family Feud to My Brilliant Friend and The Investigation to Arctic Drift, our focus is simple – we create and deliver irresistible entertainment.
We are also a world leader in digital and branded entertainment with more than 480 million fans across 1,600 social channels and over 40 billion views per year across all platforms.
Fremantle is part ofRTL Group, a global leader across broadcast, content and digital, itself a division of the international media giantBertelsmann.
For more information, please visit follow visit ourLinkedInandFacebookpages.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Media Production
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Head of Scripted Marketing employer: Fremantle
Contact Detail:
Fremantle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Scripted Marketing
✨Tip Number 1
Familiarise yourself with Fremantle's scripted content and recent marketing campaigns. Understanding their unique approach will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the media production industry, especially those who have experience in scripted marketing. Attend relevant events or webinars to make connections that could support your application.
✨Tip Number 3
Stay updated on current trends in scripted television and marketing strategies. Being able to discuss these trends intelligently can set you apart in interviews and show your passion for the industry.
✨Tip Number 4
Prepare to showcase your project management skills by discussing specific examples of successful campaigns you've led. Highlighting your ability to manage multiple projects will demonstrate your readiness for this role.
We think you need these skills to ace Head of Scripted Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Scripted Marketing role. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, particularly in scripted content. Emphasise your achievements in campaign planning, team management, and stakeholder engagement to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for scripted content and your understanding of the industry. Mention specific campaigns you've worked on and how they relate to Fremantle's objectives, showing that you can contribute to their success.
Showcase Your Strategic Thinking: In your application, provide examples of how you've developed and executed marketing strategies in the past. Highlight your ability to identify commercial opportunities and manage multiple projects simultaneously, as these are crucial for the role.
How to prepare for a job interview at Fremantle
✨Showcase Your Strategic Thinking
As the Head of Scripted Marketing, you'll need to demonstrate your ability to set and execute marketing strategies. Prepare examples of past campaigns you've led, focusing on how you identified opportunities and measured success.
✨Understand the Content Landscape
Fremantle operates in a competitive environment. Familiarise yourself with their key titles and recent marketing campaigns. Be ready to discuss how you would approach marketing for specific shows or formats, considering cultural and geographic differences.
✨Highlight Team Management Skills
This role involves managing a team, so be prepared to discuss your leadership style. Share experiences where you've developed team members or improved team processes, ensuring you align with Fremantle's focus on quality and consistency.
✨Demonstrate Stakeholder Management
You'll be liaising with various teams and external partners. Prepare to discuss how you've successfully managed relationships at different levels of seniority, and provide examples of how you've navigated complex stakeholder environments.
