OOH/Wholesale National Account Manager

Role: National Account Manager – Out of Home (OOH) / Wholesale

Reports to: Head of Sales

Location: Remote first role (in Gloucestershire 3-4 days per month)

Salary: Competitive salary + company performance bonus + share options.

About Freja

Freja is the UK’s leading bone broth brand, and one of the fastest growing food businesses in the country. Freja operates in a niche but rapidly accelerating category. Bone broth is far from a trend, but it’s certainly fair to say it’s ‘trending’ at the moment – Google searches for ‘bone broth’ have grown by more than 300% in the last five years. Thanks to considerable celebrity endorsement and significant marketing investment in the category (to which Freja has contributed £1m+ in the last 12 months alone), consumers are becoming more aware of the benefits bone broth can offer them. As bone broth overlaps with many wellness concerns, from skincare and beauty to gut health and sports nutrition, it’s a product which can benefit consumers of all ages and interests. As people also become more aware of the negative impacts of ultra processed foods (UPFs), consumers are actively seeking out natural products as solutions for their problems.

About the Role

The business is transitioning from being a pure DTC model into an omni channel brand. In just nine months, the retail / wholesale channel already represents a huge part of total company revenue and this is set to significantly accelerate further into 2025 and beyond. Freja has already secured significant listings in major retailers, such as Tesco, Holland & Barrett, Booths, Whole Foods & Ocado. With discussions in place with many more national retailers.

We are seeking a dynamic and results-driven National Account Manager to lead and manage our Out of Home (OOH) and Wholesale accounts on a national scale. This role will focus on driving revenue growth, a hunter mentality for unlocking new business, expanding market share, and building long-lasting relationships with key clients in the OOH sector, including wholesalers, convenience stores, foodservice, and hospitality.

Role and responsibilities:

• Full P&L responsibility for your channel and accounts (role is both existing account management as well as new business development/ acquisition).
• Develop relationships with national retailers and open key national accounts.
• Drive distribution of existing and new products.
• Lead contract negotiations with national OOH and wholesale accounts, ensuring competitive pricing and compliance with company policies and terms.
• Regularly report on account performance, sales achievements, and market insights to senior management.

About you

Our approach to business can be summarised as High Trust, High Output, No Burnout.

We operate with a huge degree of flexibility, trust and autonomy, and in return we look for initiative, accountability and ownership.

The ideal candidate will:

• Have a strong background in sales within the OOH and wholesale channels,
• Exceptional account management skills, and a strategic approach to customer engagement.
• Have a passion for food, nutrition, health and fitness.
• You will be able to stay ahead of key trends, best practice and the competitor landscape.
• Have a minimum 2-3 years experience as a NAM in a similar category/ambient.

Benefits

• The opportunity to play a key role in a growing challenger brand.
• A chance to progress professionally as we rapidly grow our business.
• Proper responsibility for a strategically important area.
• Competitive salary + company performance bonus + share options.
• Hybrid remote-first role, with regular face to face meetings.
• Flexible working hours.
• 25 days holiday (plus bank holidays).
• The tech you need to get the job done.
• Allocated budget and time off for personal and professional training and development.
• Plenty of bone broth!

*Please note: this is a remote-first role, but to be considered you must be within a reasonable enough distance from Stroud to be able to travel there once a week. Fully remote is not an option.